Category Lead

This is for SugarFit (A CultFit Sister Company). It's a 50Cr+ Category and Growing at a rate of 10-15% MoMWork Overview:The Category Lead will drive category growth, revenue strategy, and profitability across channels. The role involves defining category strategy, building a scalable product portfolio, and collaborating cross-functionally to deliver strong product-market fit and sustainable growth through data-driven decisions.

Key Responsibilities

• Own the overall category P&L, driving long-term, scalable, and profitable growth across channels.- Define and lead the category strategy, ensuring alignment with brand vision, customer needs, and business goals.- Set direction for product, pricing, and assortment, ensuring strong alignment with quality, style, and market positioning.- Lead trend forecasting and market analysis to identify new opportunities, white spaces, and category expansion areas.- Drive category roadmap and growth plans, including portfolio expansion, vendor ecosystem development, and new initiatives.- Oversee assortment planning, inventory strategy, and demand planning to optimize availability and minimize inefficiencies.- Define and optimize pricing and margin architecture, partnering with supply chain and marketing to maximize profitability.- Collaborate with senior stakeholders across design, sourcing, marketing, and retail to drive category performance and customer experience.- Identify key growth levers and lead strategic initiatives to improve conversion, visibility, and overall category performance.- Champion data-driven decision-making and implement scalable processes, automation, and best practices across the category.- Lead, mentor, and develop team members while ensuring strong stakeholder alignment and execution excellence.Eligibility:- 8+ years of experience in category management, buying, or merchandising (retail/e-commerce)- Strong exposure to D2C, e-commerce, or consumer businesses. Exposure to F&B D2C ecosystem will be a plus- Experience in scaling categories and managing P&L is preferred- Strong analytical mindset with ability to drive data-backed decisions