Central Marketing Strategist

Title: Central Marketing StrategistIndustry: Tech

Location: Culver City, CADuration: 12 monthsResponsibilitiesDevelop and optimize lifecycle marketing strategies that improve customer engagement, retention, and plan cross-selling for a consumer subscription service.Define customer journeys, value propositions, educational messaging, and communication strategies for new product features.Design, launch, and optimize lifecycle programs using A/B testing, experimentation, and data-driven insights across push, email, and in-app channels.Analyze campaign performance, identify opportunities for improvement, and translate learnings into future strategies and programs.Lead cross-functional execution with marketing, product, engineering, analytics, design, and business teams, including campaign briefs and technical requirements documentation.Requirements7+ years of experience leading lifecycle marketing programs, ideally within a consumer subscription business, with demonstrated success in engagement, retention, and cross-selling.Proven experience developing customer journeys and testing or optimizing push notifications, email, and in-app messaging.Deep understanding of A/B testing, experimentation, analytics, and data-driven marketing optimization.Strong project management, analytical, problem-solving, communication, and stakeholder management skills, including the ability to translate technical concepts for non-technical audiences.Bachelor’s degree required; ability to manage multiple priorities, meet deadlines, and build cross-functional consensus.SkillsLifecycle MarketingCustomer EngagementRetention StrategySubscription MarketingCross-SellingCustomer JourneysA/B TestingMarketing AnalyticsPush NotificationsIn-App MessagingHourly rate is commensurate with experience and is an estimated range provided by WorkGenius.ref_id: 4ee22770-4d20-4b1c-aedd-a9f3f4f6a0f1