Channel Development Manager

For a large reputable manufacturing company in Riyadh, we are looking for Channel Development Manager. Reporting directly to the Food Services Director, the right candidate will be responsible for channel expansion, distribution optimization, execution of approved business plans, cross-functional coordination, and team leadership to ensure sustainable revenue growth, market penetration, and strong customer partnerships.The Channel Development Manager will lead a team of 19 employees, including 4 Key Account Managers.“Work location in Riyadh”Main Responsibilities:Develop growth mapping plans across non-traditional channels including Fine Dine, Casual Dine, Hotels, and new channel developmentDevelop and maintain relationships with key decision-makers across assigned accountsIdentify, evaluate, and pursue new business opportunities within Hotels, Fine Dining, Casual Dining, Business & Industry, and other assigned channelsMonitor market trends, competitor activities, pricing strategies, customer developments, and industry dynamics across assigned channelsOversee the process of negotiation with key customers by evaluating commercial terms such as discounts, visibility investments, and promotional support, aligning proposals with company policies and budgets, and securing agreements ensuring maximum profitability.Support the Food Services Director to develop profitable annual business plans for assigned channelsManage the annual activation planning process with customers, Marketing, and Account Managers by reviewing the proposed promotional calendar, evaluating customer and business priorities, and aligning promotional activities and investments to maximize commercial impact and ROI.Evaluate customer sponsorship and commercial investment proposals submitted by customers requesting support such as discounts, signing bonuses, or other commercial investmentsOversee customer credit requirements by monitoring credit limits and outstanding exposure while maintaining appropriate credit controls.Oversee channel budgets by allocating approved funds across key commercial initiatives such as promotions, customer development agreements, visibility programs, and market development activities ensuring effective utilization of resources and achievement of channel growth objectives.Coordinate with internal support functions including Finance, and other departments to facilitate line extensions, credit limit approvals, product availability, and operational requirements ensuring timely execution of commercial and channel development initiativesSet targets for the team, manage activities according to priorities, develop subordinates, appraise their performance and motivate them to meet business objectives.