Channel Sales Manager - Self Service Beverage

Role OverviewThe Channel Sales Manager will be responsible for driving sales, managing key accounts, and expanding the company's footprint across office, institutional, and public-space beverage service points. This role combines strategic account management with hands-on team leadership.Key ResponsibilitiesDevelop and execute sales strategies to grow revenue across the self-service beverage channelIdentify and secure new placement opportunities in offices, institutions, and high-traffic locationsManage and grow relationships with existing clients, ensuring high service and satisfaction levelsLead, coach, and monitor performance of a team of sales/route representativesAnalyze machine/unit performance data to identify growth opportunities and underperforming locationsNegotiate contracts, pricing, and service agreements with clientsCoordinate with operations and supply chain teams to ensure product availability and service qualityMonitor competitor activity and market trends to inform pricing and positioningPrepare regular sales reports and forecasts for senior managementRequirementsBachelor's degree in Business, Sales, Marketing, or related field5+ years of experience in B2B sales, preferably in foodservice, beverage, FMCG, or automated retailProven track record of meeting/exceeding sales targetsExperience managing a sales or field teamStrong negotiation and relationship management skillsFamiliarity with route sales, distribution, or self-service equipment industries is a plus