Channel Strategy Associate/Senior Associate, Regional Brand & Growth Marketing

The Channel Strategy team leads Shopee’s efforts in building and scaling cross-channel collaborations with key external platforms. From opportunity scoping to go-to-market planning and performance tracking, the team works cross-functionally to plan data-based growth initiatives, drive seamless user experiences, and expand our channels across Shopee’s markets in Southeast Asia, Taiwan, and Brazil. Data and insights are at the core of our strategy - we closely track traffic metrics, analyse performance, monitor competitive trends, and deliver actionable recommendations to support informed business planning and decision-making. Job Description:1. Strategy & Initiative DevelopmentDesign, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs)Translate business objectives into actionable strategies and testable hypothesesIdentify opportunities to improve full-funnel performance and user engagement2. Experimentation & OptimisationDevelop and run structured experiments to validate new ideas, channels, and featuresDeep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iterationBuild frameworks for testing and learning across different markets and business needs3. Cross-functional CollaborationPartner closely with internal stakeholders (marketing channels, product, analytics, and creative teams) to develop and execute integrated full-funnel strategiesAlign on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership4. Innovation & New OpportunitiesExplore and implement new and innovative approaches to engage users and improve marketing efficiencyStay up to date with the latest trends in digital marketing, including Social, Search, and emerging platformsIdentify and pilot new channels, tools, and partnership opportunities5. AI & Automation EnablementLeverage AI and automation tools to improve campaign performance, workflow efficiency, and decision-making processesCollaborate with internal teams to integrate scalable solutions into marketing operationsRequirements:Bachelor's degree in Business, Marketing, Business Analytics, or related disciplines; A master’s degree is advantageous but not requiredMinimum 2 years of experience in digital marketing; experience in e-commerce industry is a plusStrong understanding of digital advertising channels, including ad networks, OEMs, DSPs, and mobile marketing. Good knowledge of attribution platforms, AI, automation, or marketing technology solutionsStrong stakeholder management skills and the ability to translate data into actionable business recommendationsStrong analytical and project management skills with a data-driven approach to problem-solvingExcellent communication and relationship management skills with the ability to collaborate effectively with internal stakeholders and external partners