Channels & Performance Marketing

🗂 We’re Hiring: Channels & Performance Marketing🕒 Employment Type: Full-Time💼 Level: Senior Leadership📍 Location: Kuala Lumpur / RegionalWe are seeking an experienced, strategic, and digitally focused Regional Head, GBM - Digital Channels & Performance Marketing to lead the development, implementation, and governance of digital communication channels and performance marketing initiatives across the region. This role will oversee web, social media, search, analytics, digital customer experience, and regional digital strategy while working closely with senior stakeholders and country teams to achieve broader business objectives. The current CIMB role specifically covers digital channels, social media, search, analytics, customer experience, regional governance, and leadership of a regional team.🎯 Key Responsibilities

• Develop and execute regional digital channel and performance marketing strategies aligned with Group business and brand objectives.
• Lead digital communication across websites, social media platforms, intranet, search engines, and other online channels.
• Establish strategic direction, standards, governance, and guidelines for digital communications across the region.
• Oversee the development, enhancement, and optimization of digital platforms and online customer touchpoints.
• Develop content strategies and guidelines to ensure consistent, relevant, and engaging digital communications.
• Lead performance marketing initiatives across SEO, SEM, paid media, social media, display, search, and other digital channels.
• Monitor campaign performance, digital traffic, engagement, conversion, customer acquisition, and other key performance indicators.
• Use analytics and customer insights to identify opportunities for digital growth and performance optimization.
• Oversee end-to-end digital customer experience across websites, social platforms, and other digital touchpoints.
• Partner with design, technology, product, project, marketing, and business teams to deliver digital initiatives.
• Lead website transformation, redesign, optimization, and digital platform enhancement projects.
• Ensure digital projects meet agreed timelines, functional requirements, content standards, and customer-experience objectives.
• Manage digital reputation and social media sentiment, including crisis communication strategies when required.
• Establish processes for monitoring and responding to emerging digital risks, customer feedback, and online issues.
• Provide regional advisory, governance, and support for digital communication and performance marketing activities.
• Work closely with country and regional stakeholders to ensure consistent implementation of digital strategies and initiatives.
• Lead regional digital campaigns and integrated marketing programs across multiple markets.
• Develop performance dashboards, analytics reports, and management insights for senior leadership.
• Identify emerging digital technologies, platforms, trends, and marketing opportunities that can strengthen customer engagement.
• Manage agencies, vendors, technology partners, and other external digital service providers where required.
• Establish KPIs, performance standards, budgets, and resource requirements for regional digital activities.
• Lead and develop a high-performing regional digital marketing and communications team.
• Coach team members, identify development needs, and build digital capabilities across the organization.
• Ensure digital activities comply with regulatory requirements, brand standards, internal policies, and regional governance frameworks.
• Continuously improve digital marketing processes, channel effectiveness, customer experience, and return on marketing investment.✅ Requirements
• Extensive experience in Digital Marketing, Digital Channels, Performance Marketing, Digital Communications, Customer Experience, Brand Marketing, or a related field.
• Proven experience leading regional or large-scale digital marketing and communications functions.
• Strong understanding of digital ecosystems including websites, social media, SEO, SEM, paid media, analytics, content, and digital customer journeys.
• Strong knowledge of performance marketing principles, campaign optimization, attribution, conversion, and digital analytics.
• Experience developing and implementing regional digital strategies across multiple markets or business units.
• Strong understanding of digital customer experience and omnichannel communication.
• Experience managing website development, digital transformation, platform enhancement, or digital redesign projects.
• Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, SEO/SEM tools, CRM platforms, and digital analytics systems.
• Experience developing digital dashboards, performance reports, KPIs, and marketing analytics.
• Strong understanding of social media strategy, online reputation management, and crisis communications.
• Excellent strategic thinking, commercial awareness, and data-driven decision-making skills.
• Strong stakeholder-management and influencing skills, particularly with senior executives and regional teams.
• Proven leadership experience managing, coaching, and developing high-performing digital teams.
• Strong project management and ability to manage multiple regional initiatives simultaneously.
• Excellent communication, presentation, negotiation, and leadership skills.
• Experience working with financial services, banking, fintech, or other highly regulated industries is an advantage.
• Strong understanding of regulatory, governance, data privacy, brand, and compliance requirements in digital communications is preferred.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Media, Technology, or a related discipline is preferred.
• Professional qualifications in Digital Marketing, Performance Marketing, Analytics, Communications, or Marketing Strategy are an advantage.🌟 What We Offer
• Opportunity to lead regional digital channels, performance marketing, digital communications, analytics, and customer experience.
• Exposure to regional markets, digital transformation, financial services, emerging technologies, and large-scale marketing initiatives.
• Opportunity to work directly with senior leadership, country teams, technology teams, product teams, and regional business stakeholders.
• Significant influence over digital strategy, customer engagement, online presence, and performance marketing effectiveness.
• Opportunity to lead website transformation, digital innovation, regional campaigns, and digital customer-experience initiatives.
• Career progression into Regional Head of Digital Marketing, Head of Digital Channels, Regional Marketing Director, Head of Digital Experience, Chief Marketing Officer, or Group Head of Digital Marketing roles.
• A strategic, innovative, and regionally focused working environment.
• Executive leadership development, professional training, mentorship, and continuous career development opportunities.
• Competitive compensation, performance incentives, and comprehensive benefits package.