Chief Marketing Officer

Chief Marketing Officer (CMO)📍 Business Bay, Dubai, United Arab Emirates (On-site) 💰 Salary: Up to AED 18,000 per month (depending on experience) 🕒 Employment Type: Full-timeAbout the RoleWe are looking for a hands-on Chief Marketing Officer (CMO) to lead and scale our entire marketing function end-to-end. This role is ideal for someone who combines strategic thinking with execution and thrives in a fast-paced, high-growth crypto environment.You will be responsible for defining and executing our overall marketing and growth strategy, leading paid advertising and creative teams, building scalable lead generation systems, and owning performance-driven marketing channels, including email marketing.You'll work closely with the Founder, Product, and Leadership teams to drive customer acquisition, strengthen brand positioning, and accelerate business growth.Key ResponsibilitiesStrategy & GrowthOwn and execute the overall marketing strategy across paid, organic, content, partnerships, and lifecycle marketing channels.Own the campaign roadmap, ensuring all marketing initiatives are planned, organized, and aligned with internal teams.Develop and execute promotional strategies to drive customer acquisition, engagement, and retention.Continuously test and optimize landing pages, funnels, offers, referral programs, and partnerships.Identify new growth opportunities while staying ahead of trends in the crypto and prop trading industries.Monitor and optimize acquisition, conversion, and retention metrics.Campaign & Email MarketingOwn marketing campaigns from concept through execution and performance analysis.Manage promotional and lifecycle email marketing campaigns.Build and optimize automated email flows, broadcasts, and campaign calendars.Improve open rates, click-through rates, conversions, and customer engagement.Analyze campaign performance and implement continuous improvements.Paid Advertising & Performance MarketingLead the paid advertising team across Meta, Google, X (Twitter), and other digital channels.Oversee campaign strategy, audience targeting, creatives, budgets, and optimization.Ensure strong collaboration between paid media, creative, and landing page teams.Scale winning campaigns while quickly identifying and improving underperforming initiatives.Creative LeadershipLead and mentor the creative team, including graphic designers and videographers.Define creative direction for advertisements, landing pages, promotional assets, and social media content.Ensure all creative output aligns with the company's brand, crypto audience, and performance goals.Drive innovative, conversion-focused creative concepts.Brand & CommunicationsOwn the company's brand positioning, messaging, and tone of voice.Ensure consistency across all customer touchpoints, including advertising, social media, email marketing, website, and product communications.Translate complex crypto concepts into clear, engaging, and customer-focused messaging.Leadership & CollaborationLead, mentor, and develop the marketing team.Set KPIs, monitor team performance, and foster a high-performance culture.Collaborate closely with Product, Operations, Customer Support, and Leadership teams to ensure marketing initiatives align with business objectives.RequirementsProven experience in a Chief Marketing Officer, Head of Marketing, Marketing Director, or similar leadership role.Strong experience in the Crypto, Web3, Blockchain, Trading, or FinTech industry.Demonstrated success in scaling lead generation and performance marketing campaigns.Hands-on experience managing paid advertising across Meta, Google, X, and similar platforms.Strong understanding of marketing funnels, lifecycle marketing, email marketing, and conversion optimization.Experience leading paid media, creative, and content teams.Data-driven mindset with strong analytical and decision-making skills.Excellent leadership, communication, and stakeholder management skills.Comfortable working in a fast-paced startup environment.Based in Dubai or willing to relocate for an on-site role.Why Join Us?Own and lead the entire marketing function with full autonomy.Work directly with the Founder and executive leadership team.Build and scale a high-impact marketing organization.Join a rapidly growing crypto company with ambitious global expansion plans.Experiment, innovate, and execute without unnecessary bureaucracy.Work in a collaborative, high-performance environment.Excellent long-term career growth and leadership opportunities.