Chief Marketing Officer

𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 (𝗖𝗠𝗢)📍 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗕𝗮𝘆, 𝗗𝘂𝗯𝗮𝗶, 𝗨𝗻𝗶𝘁𝗲𝗱 𝗔𝗿𝗮𝗯 𝗘𝗺𝗶𝗿𝗮𝘁𝗲𝘀 (On-site)💰 𝗦𝗮𝗹𝗮𝗿𝘆: Up to AED 20,000 per month (depending on experience)🕒 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲: Full-time𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗥𝗢𝗟𝗘We are looking for a Chief Marketing Officer (CMO) to lead the overall marketing function and define the strategy behind our next stage of growth.𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: This role is within a prop trading firm, and strong knowledge of the crypto and trading industry is mandatory.This is a 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗿𝗼𝗹𝗲, not an individual contributor performance marketing position.You will lead a multidisciplinary marketing team across paid media, creative, content, email, social media and other growth channels. Your responsibility will be to set the strategy, build the campaign and promotional roadmap, coordinate execution across teams, and ensure marketing activity translates into measurable business growth.A major part of the role will be developing strong commercial and promotional strategies: understanding our customers, identifying opportunities, developing compelling offers and campaigns, determining how and when we communicate them, and coordinating the different marketing functions required to execute them successfully.You should have strong knowledge of digital and performance marketing, but you will 𝗹𝗲𝗮𝗱 𝗮𝗻𝗱 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀 rather than personally operate every marketing channel.You will work closely with the Founder and leadership team and have significant ownership over marketing direction, positioning, acquisition and growth.𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗚𝗿𝗼𝘄𝘁𝗵• Own the overall marketing strategy and translate company objectives into clear marketing priorities and initiatives.• Develop 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗻𝗱 𝗼𝗳𝗳𝗲𝗿𝘀 that drive revenue, customer acquisition, engagement and retention.• Build the marketing roadmap across acquisition, retention, brand, content, partnerships, lifecycle and performance marketing.• Identify growth opportunities through customer behavior, market trends, competitor activity and business performance.• Define priorities and allocate resources and budgets across marketing channels based on expected business impact.• Establish clear KPIs and evaluate marketing performance across acquisition, conversion, retention and revenue.𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 & 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆• Own the overall campaign and promotional calendar.• Develop campaign concepts, positioning, offers, messaging and go-to-market strategies.• Coordinate paid media, email, creative, social, content and other teams around a unified campaign strategy.• Ensure campaigns are properly planned, executed, measured and improved.• Analyze results and use performance insights to improve future promotions and marketing initiatives.• Identify opportunities for partnerships, referral initiatives and new customer acquisition strategies.𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽• Provide strategic direction to creative, content, social media and video teams.• Establish clear creative briefs and ensure output supports campaign and commercial objectives.• Own brand positioning, messaging and tone of voice.• Ensure consistency across advertising, social media, email, website, product communications and other customer touchpoints.• Develop marketing concepts that resonate with crypto and trading audiences while differentiating the company from competitors.𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Define the strategy for email, lifecycle and customer engagement marketing.• Identify opportunities to improve activation, conversion, retention and re-engagement.• Guide segmentation, messaging and communication strategy across the customer lifecycle.• Use customer and campaign data to continuously improve marketing effectiveness.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Lead, mentor and develop the marketing team across multiple disciplines.• Establish clear ownership, priorities and KPIs for each marketing function.• Ensure teams work together rather than operating as isolated channels.• Build effective processes for campaign planning, execution and performance reviews.• Identify capability or resource gaps and help build the marketing organization as the company grows.• Collaborate closely with Product, Operations, Customer Support and Leadership to align marketing with broader business objectives.𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽• Lead the strategy and direction of paid acquisition across Meta, Google, X and other relevant channels.• Manage and challenge the performance marketing team on budgets, targeting, acquisition strategy and results.• Evaluate CAC, ROAS, conversion rates and other performance indicators to determine where marketing investment should be scaled or reduced.• Ensure alignment between paid media, landing pages, offers, creative and overall campaign strategy.• Maintain strong knowledge of digital marketing best practices without being expected to personally operate advertising platforms.𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦• Proven experience as a Chief Marketing Officer, Head of Marketing, Marketing Director, or comparable senior marketing leader.• 𝗦𝘁𝗿𝗼𝗻𝗴 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗿𝘆𝗽𝘁𝗼 𝗮𝗻𝗱 𝘁𝗿𝗮𝗱𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗶𝘀 𝗺𝗮𝗻𝗱𝗮𝘁𝗼𝗿𝘆. Previous experience within Crypto, Web3, Blockchain, Prop Trading, Trading or FinTech is highly desirable.• Proven experience leading multidisciplinary marketing teams rather than solely managing an individual marketing channel.• Demonstrated ability to develop marketing and growth strategies that translate into measurable commercial results.• Strong experience developing campaigns, promotions, offers and customer acquisition strategies.• Strong understanding of paid acquisition, digital marketing, creative, content, lifecycle marketing, CRM and conversion optimization.• Ability to evaluate channel performance, challenge specialists and make informed budget and resource allocation decisions.• Strong commercial mindset and understanding of how marketing impacts revenue, acquisition and retention.• Data-driven approach with strong analytical and decision-making skills.• Excellent leadership, communication and stakeholder management skills.• Comfortable operating in a fast-paced, entrepreneurial environment.• Based in Dubai or willing to relocate for an on-site role.𝗪𝗛𝗬 𝗝𝗢𝗜𝗡 𝗨𝗦?• Own the strategy and direction of the entire marketing function.• Work directly with the Founder and executive leadership team.• Have significant influence over commercial strategy, campaigns and company growth.• Lead and develop a multidisciplinary marketing team.• Build and scale the marketing organization of a rapidly growing prop trading company.• Experiment with new strategies, campaigns and growth opportunities without unnecessary bureaucracy.• Join a business with ambitious global expansion plans.