Chief Marketing Officer

Key Responsibilities1. Strategic Brand BuildingDevelop and execute global brand strategy to enhance the company's brand influence, trust, and industry voice in the digital finance sector.Manage brand positioning, visual identity, and communication tone, ensuring alignment with both innovation-driven values and regulatory compliance.2. Growth & User AcquisitionDesign and optimize user growth models, leading key market campaigns (e.g., new market entry, product launches).Deeply understand user segmentation (retail, institutional, developers, etc.), develop targeted marketing strategies to improve conversion rates and customer lifetime value (LTV).3. Marketing InnovationMonitor trends in digital finance and technology industries, rapidly adjusting marketing strategies to capture emerging opportunities.4. Team Leadership & Cross-Functional CollaborationLead and coordinate brand, growth, product marketing, PR, social media, and content marketing teams to establish efficient collaboration mechanisms.Work closely with product, technology, and compliance teams to ensure marketing strategies align with business goals and regulatory requirements.5. Global LocalizationDevelop regional marketing strategies (e.g., North America, Europe, Asia-Pacific) and manage local partners (KOLs, media, communities).Ensure marketing content complies with local cultural, linguistic, and regulatory standards.RequirementsBachelor's degree or above, preferably in Marketing, Business Administration, or related fields.8+ years of marketing experience, with at least 3 years in a Marketing Director / senior marketing leadership role.Experience in digital finance, fintech, or internet platform industries, with familiarity with platform operating models, user profiles, and compliance frameworks.Global market experience: proven track record in leading overseas market expansion (especially North America, Europe, Southeast Asia). English must be proficient as a working language.Strong leadership, cross-cultural communication, and strategic thinking skills.