Chief Marketing Officer

Parker Connect · Dubai, United Arab Emirates

A leading clinic is seeking a commercially driven Group CMO to lead the group-wide marketing, growth and patient acquisition strategy acrossall branches, brands and patient-facing initiatives.

Patient acquisition, retention and reactivation
Brand strategy, positioning and customer experience
Digital + offline marketing and multi-channel growth
CRM, partnerships, influencers and corporate acquisition
New branch launches and market expansion
Marketing analytics, attribution and performance managementThe CMO will lead the existing marketing team and build the structure required to scale. The role combines strategic leadership, commercial ownership, brand management and patient acquisition.Experience
10–15+ years of marketing experience; 5+ years in senior marketing leadership.
Relevant titles: CMO, Group CMO, VP Marketing, Marketing Director, Head of Marketing / Growth, Commercial Marketing Director.
Proven experience leading sizeable teams and multi-channel customer/patient acquisition at scale.Preferred Industry BackgroundPremium, consumer-facing and experience-led businesses are preferred:
Healthcare / Medical; Aesthetics / Beauty / Wellness; Hospitality / Luxury Hospitality; Premium Consumer Services.
Also relevant: Luxury retail, premium F&B, fashion/beauty, consumer technology/subscription and other premium consumer businesses.Core CompetenciesPatient Acquisition & GrowthStrong understanding of a multi-channel acquisition engine:
Google Search / Performance Max, Meta, TikTok, SEO / Organic, Google Business Profile / Local SEO
Influencers, corporate partnerships, referrals, affiliates, CRM/database marketing, WhatsApp and retargeting
Offline/local marketing and new branch launch campaignsUnderstands the full funnel: Awareness → Lead → Booking → Show-up → Consultation → Treatment → Repeat → Referral.Commercial & Performance Marketing
CAC / CPA, CPL, ROAS, marketing ROI and patient acquisition cost
Lead-to-booking, booking-to-show and consultation-to-treatment conversion
Revenue per patient, LTV, retention/reactivation and branch-level performanceMust connect marketing activity to revenue, patient volume and branch profitability—not only impressions, followers or engagement.Brand & Portfolio
Brand positioning, architecture, campaign strategy and creative direction
Premium and aspirational customer experience while remaining accessible
Multi-brand / portfolio strategy: determine what is centralized vs. brand-specific and how budgets and audiences are managedMarketing Organization Leadership
Lead the overall marketing organization and build the structure as clinic scales.
Existing Digital Marketing Manager reports into this structure; CMO provides strategy, priorities and performance leadership.
Experience leading multidisciplinary teams across Digital/Performance, Brand/Creative, Content/Social, CRM/Lifecycle, Partnerships andGrowth/Analytics.Must be a people leader who has led managers and teams—not only agencies or campaigns.Strategy, Budget & Technology
Own group marketing strategy, annual/quarterly plans, branch acquisition plans and launch plans.
Own marketing budget, channel allocation, ROI and agency/external partner management.
Translate company growth objectives into measurable marketing KPIs.
Strong understanding of GA4, Google Ads, Meta Ads, CRM/automation, WhatsApp, BI dashboards and attribution.Leadership & Personal Characteristics
Strategic, commercially pragmatic and data-driven
Strong people leader and communicator
Entrepreneurial and comfortable in a high-growth environment
Confident with CEO / shareholders and willing to challenge assumptions
Customer-centric, brand-conscious and accountable for resultsWe are looking for a business leader who specializes in marketing—not a marketing specialist who only manages campaigns.Must Have
10–15+ years marketing; 5+ years senior leadership
Team leadership and significant marketing budget ownership
Strong customer/patient acquisition and digital + offline channel expertise
Commercial and analytical capability
Experience building/scaling a consumer-facing brand
Multi-channel acquisition and strong stakeholder management