Chief Specialist - Marketing & ROI

Job Description:Strategy• Develop and implement the Strategic Marketing Plan, integrating requirements from agenciesand sectors and identify related marketing initiatives.• Lead the development and implementation of marketing programs and annual plans includinginitiatives and projects related to road safety for different groups, ensuring effective followupon their implementation.• Manage marketing governance, including budgets, goals, and resource allocation, ensuringalignment with RTA’s strategy and sustainability framework.• Lead innovation initiatives focused on consumer-centric platforms and ROI-driven studiesaligned with strategic priorities.• Promote sustainable development and strengthen the Authority’s national identity throughcoordinated plans and media outreach.Operations• Coordinate market research and public opinion studies to measure the brand and corporatereputation.• Perform analytics, performance measurement, and monitor key performance indicators (KPIs)for all marketing activities including quarterly return on investment (ROI) from marketing andadvertising campaigns carried out.• Guide in preparation of periodic reports on the department’s performance and its strategicimpact.• Develop and implement marketing strategies, including benchmarking, best practices, marketresearch, customer classification, and beneficiary analysis to inform campaigns and serviceenhancements.• Review and coordinate all logistics for MCC marketing projects, campaigns, and serviceinitiatives, ensuring accuracy of allocations and adherence to budget limits.• Fulfil regulatory and government reporting requirements, ensuring compliance with relevantrules and procedures.Product / Process Improvement• Analyse statistical data, campaign performance, and beneficiary intelligence to identifyservice gaps, root causes, and improvement areas.• Coach internal teams on MCC processes, quality practices, and innovation methods to ensureconsistent service standards and continuous improvement.• Maintain accurate, up-to-date information on marketing trends, beneficiary needs, andindustry dynamics through networking and data systems.• Recommend enhancements to existing products and services while adopting AI-driven digitalidentity management and advanced analytics to future-proof marketing.• Measure the impact of marketing programs and initiatives, implementing corrective actionsas necessary to optimize outcomes.• Establish and manage marketing governance (budgets, goals, resource allocation, logistics,quality objectives) to ensure compliant and efficient delivery of marketing projects.• Originate and steer innovation-focused initiatives (consumer-centric platforms, value-addedtactics, ROI/sales feasibility) aligned with RTA strategic priorities.Job Requirements:Bachelor's degree/master’s degree in marketing, business administration, or communications9+ years in case of master’s degree (11+ years in case of bachelor’s degree)Advanced Marketing Campaign Planning & ExecutionAdvanced Marketing, Commercial & Price ManagementAdvanced Project Management SkillsAdvanced Core Data Analysis and ReportingExcellent Budget & Financial PlanningExcellent Stakeholder & Developer Integration