Cluster Director, Sales - Leisure

About UsYas World Resort, Vignette Collection by IHG is a dynamic collection of six international hotels located in the heart of Yas Island, Abu Dhabi. This vibrant destination offers a seamless blend of relaxation, indulgence, and recreation, making it the ultimate gateway to the Yas Island experience.About the JobYou will be the hands-on commercial leader responsible for driving all leisure and membership sales activity across a multi-asset portfolio of hotels. Working closely with and supporting the Area Director of Sales, you will develop efficient sales and business development plans, ensure the team converts pipeline into definite business, manage key leisure accounts and partnerships effectively, and coach a delivery-focused team that builds strong travel trade, and membership relationships to consistently hit targets.Key Duties and ResponsibilitiesCommercial Delivery & Account ManagementDeliver sales targets for leisure, wholesale, and membership segmentsDevelop and execute sales plans that grow market penetration, B2B partnerships, and membership sales across the hotelsActively manage and convert high-value leisure accounts, contracts, and seasonal campaigns — personally supporting and handling complex negotiations where requiredEnsure strong pipeline management through timely follow-up, accurate forecasting, and CRM disciplineSupport the Area Director of Sales in identifying business development opportunities, market shifts, and competitor activity; recommend tactical and strategic responses.Sales Operations & ExecutionDrive efficiency by ensuring adherence to SOPs for contracting, allotment management, rate loading, commissions, and membership policiesLead and coordinate sales blitzes, roadshows, familiarisation trips, trade visits, and member engagement events to convert opportunitiesMonitor team activity levels and ensure a healthy balance of prospecting, account management, and new business development.Ensure the team has a customer-first mindset and delivers against NPS, sales excellence, and membership experience goalsLeadership & Team DevelopmentRecruit, train, and retain top sales talent for the leisure and membership segmentsSet clear KPIs, monitor performance, and provide regular coaching to improve sales productivity and client relationship managementFoster a collaborative, high-performance culture that recognises success and builds accountabilityMarket Development & Client RelationshipsBuild and maintain long-term relationships with key leisure partners: tour operators, wholesalers, travel agencies, membership clients, and luxury consortiaRepresent the portfolio at leisure trade shows, consortia events, roadshows, and member networking functions to raise brand visibility and secure businessPartner with tourism boards, community groups, and travel associations to expand the client base and capture new demand streamsEnsure the team maintains strong networks across leisure and membership accounts, building relationships at decision-maker and contracting levelsEnsure collaboration with brand offices, tourism boards, and distribution partners to maximise exposure and revenue opportunitiesCross-Functional CollaborationWork closely with revenue management, marketing, distribution, operations, and finance to ensure aligned pricing strategies and campaigns that optimise conversion and profitabilitySupport sustainable and “green” initiatives, packaging them as differentiators to win business from leisure and membership partnersReporting & PlanningSeek opportunities to use CRM and AI tools to enhance the efficiency of the leisure and membership sales teamProduce reports for the Area Director of Sales and stakeholders, highlighting performance against leisure and membership targetsEnsure up-to-date and compelling leisure sales materials, trade kits, and membership packages are available for the teamEnsure the sales team leverages the storytelling playbook for assets, tailoring narratives for travel trade, leisure partners, and membership communitiesEnsure the sales team uses efficient negotiation techniques for seasonal contracts, consortia agreements, and membership offeringsContribute to budget planning, segment forecasts, and financial reportingProvide input on long-term strategy development while focusing on tactical executionAbout YouHotel Management graduate specialized in sales 8 years of experience in hospitality or hotel salesExperience with Leisure and Luxury SalesStrong knowledge of local businesses and business trends Computer literate with effective and outstanding communication skills, both verbal and writtenShape Your Career with Yas World Resort, Vignette Collection by IHGAt Yas World Resort, Vignette Collection by IHG, every team member plays a crucial role in orchestrating an unparalleled guest experience. Set against the dynamic backdrop of Abu Dhabi, you will immerse yourself in an environment where innovation meets elegance, and every day offers the chance to contribute to the legacy of hospitality. Working with us means joining a culture of excellence, where your passion for hospitality creates unforgettable experiences and sets the benchmark for the future of refined living.Equal Opportunity StatementAldar is an equal opportunity employer. We celebrate all forms of diversity and remain committed to creating an inclusive and accessible environment for all applicants and employees. We will ensure that all candidates are provided reasonable accommodations to participate in the job application process, be considered for a range of critical job functions and receive other benefits and privileges of employment, ensuring equitable opportunities and accessibility for all. Please contact us to request accommodation. Your data will be treated confidentially.