CLV Growth Manager
Maya · National Capital Region, Philippines
Apply & track with Apply EdgeOverview: The CLV Growth Manager is primarily accountable for driving customer lifetime value and engagement growth by translating data-driven insights and capabilities into scalable programs, campaigns, and commercial initiatives. Sitting at the intersection of growth strategy, analytics, and execution, this role focuses on identifying the most impactful growth opportunities and bringing them to life through coordinated efforts across marketing, product, and data teams.This individual plays a key role in ensuring that growth initiatives are grounded in strong business logic, effectively executed, and continuously optimized based on performance and customer behavior.What you will do:Developing and owning customer lifetime value and engagement strategies — identifying key growth levers across customer segments and lifecycle stages, and translating them into actionable initiativesDesigning and driving growth campaigns and programs end-to-end — from ideation and business case development through execution, measurement, and iteration — in collaboration with marketing and product teamsBuilding commercial models, business cases, and forecasts for growth initiatives — ensuring investments are aligned with expected impact on key metrics such as revenue, engagement, and product adoptionManaging growth initiatives across their lifecycle — coordinating cross-functional stakeholders, tracking delivery, and ensuring programs are executed effectively and on timeWorking closely with data and analytics teams to define and measure success — identifying opportunities for experimentation, testing hypotheses, and scaling successful approachesSupporting go-to-market planning and execution — ensuring alignment across marketing, product, and commercial stakeholders to deliver cohesive and impactful customer experiencesWhat we are looking for:at least 5 years of working experience in growth, marketing, consulting, or commercial roles— ideally within fintech, e-commerce, or technology companiesDemonstrated experience driving growth initiatives or campaigns that resulted in measurable business outcomesStrong analytical and commercial thinking—ability to translate data and insights into actionable strategiesExperience working with cross-functional teams including marketing, product, and analyticsStrong communication skills—able to articulate ideas clearly and influence stakeholdersFamiliarity with experimentation frameworks and performance measurement is a plusCollege graduate. Preferably a degree in business, economics, engineering, or related courses