CMO – Leading Health & Fitness Brand | D2C | APAC Expansion

Chief Marketing Officer – Social-First Brand & APAC GrowthExperience: 15+ yearsIndustry: Luxury / Premium Consumer / D2C / Lifestyle / Consumer TechnologyAbout the RoleWe are looking for a Chief Marketing Officer to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with strong global ambitions.The role will focus on building a distinctive, culturally relevant and globally recognised brand through social-first marketing, digital storytelling, creator ecosystems, community building and high-impact content. The mandate is to strengthen the brand's presence across social media platforms, build deeper consumer connections, and establish a compelling brand identity across India and APAC.The ideal candidate will understand premium consumer behaviour and have a proven track record of building aspirational brands through social media, digital campaigns, influencer collaborations, cultural storytelling and integrated consumer marketing.Key ResponsibilitiesOwn the overall brand and marketing strategy across India and APAC, with a strong emphasis on social-first brand building and digital consumer engagement.Build a distinctive premium brand identity and translate it into compelling narratives, content and campaigns across social media and digital platforms.Lead the brand's social media strategy across platforms such as Instagram, YouTube, LinkedIn and emerging consumer platforms, ensuring a consistent yet platform-native brand presence.Drive content-led growth through storytelling, creative campaigns, short-form video, brand films, product narratives and culturally relevant conversations.Build and scale creator, influencer and brand ambassador partnerships to increase brand awareness, credibility and consumer affinity.Establish a strong brand voice and cultural point of view, identifying relevant trends, communities and cultural moments that align with the brand's positioning.Develop community-led marketing initiatives that encourage consumer participation, advocacy and organic brand discovery.Lead integrated marketing campaigns across social media, digital advertising, PR, partnerships, experiential initiatives and other relevant consumer touchpoints.Develop an APAC-focused brand and marketing strategy, adapting content, campaigns and consumer engagement to local markets while maintaining global brand consistency.Partner closely with growth, e-commerce and product teams to connect brand building with customer acquisition, engagement, conversion and retention.Use consumer insights, social listening, audience analytics and market intelligence to identify emerging trends and inform brand strategy.Build and lead a high-performing marketing organisation across brand, social media, content, creative, influencer marketing, consumer marketing and partnerships.Work closely with the Founder/CEO and leadership team to shape brand positioning, marketing priorities and long-term brand equity.Manage marketing investments across brand and performance channels, balancing long-term brand building with measurable business outcomes.Ideal Candidate15+ years of experience in brand, consumer and marketing leadership roles, including significant ownership of digital and social-first marketing.Experience building premium, luxury, D2C, lifestyle, consumer technology, fashion or aspirational consumer brands.Proven track record of building a distinctive brand identity and driving consumer relevance through social media, content and digital storytelling.Strong understanding of platforms such as Instagram, YouTube and other emerging social channels, including content formats, audience behaviour and platform-specific growth strategies.Demonstrated experience in creator and influencer marketing, brand collaborations, social campaigns and community-led brand building.Ability to translate cultural trends and consumer insights into compelling brand narratives and campaigns.Experience building brands across APAC, Southeast Asia or other international markets is highly preferred.Strong creative sensibility and the ability to work closely with creative teams, agencies, creators and external partners.Experience working closely with founders/CEOs in high-growth, entrepreneurial environments.Commercial orientation, with the ability to connect brand marketing to business growth, customer acquisition and consumer engagement.Strong leadership, stakeholder management and team-building capabilities.