市场营销

Core Responsibilities1. Market IntelligenceParachute into a chosen emerging market (e.g., Bolivia) and, in the shortest time possible, get clear on: who the target users are, how they currently buy and sell stablecoins, where the pain points are, which competitors and local players exist, and the real state of regulation and payment rails. Turn this into first-hand, decision-ready intelligence—not recycled second-hand reports.2. GTM Strategy (co-create) and Execution (own)Build the full market-entry playbook together with the CEO, product, and operations—then own the execution independently: how the first 100 seed users are acquired, how the first 1,000 funded-active users are acquired, and the CAC hypothesis and validation for each channel.3. Growth & AcquisitionDesign and personally test acquisition channels: diaspora communities, Telegram/WhatsApp/X communities, local KOLs/micro-influencers, community OTC agents, campus and savings groups (e.g., chama/SACCO-type), referral mechanics, and more. Prove a repeatable acquisition model on a minimal budget, and own retention—not just sign-ups.4. Localized BrandNot a VI kit that looks good at HQ, but HPX's brand delivered in a way local users trust: localized messaging, trust narratives (compliance, reserves, security), and social/content presented in the local language and cultural context.5. Community PenetrationFind and enter the genuinely active crypto / remittance / freelancer / importer communities in the market, build HPX's presence and word-of-mouth inside them, and turn communities into a flywheel for acquisition and retention.6. Team BuildingStart as an individual contributor; once the playbook works, recruit and lead a lean 2–3 person team (which may include local growth, community, and content roles).Who We're Looking For (must-haves)- Proven hands-on "market entry / 0-to-1 growth" experience—ideally launching a to-C fintech, crypto, payments, remittance, or e-commerce business in an emerging market (Africa, LatAm, South Asia, Southeast Asia, Central Asia). Having actually taken a product into a new country and generated real, retained users is the single most important bar for this role.- An operator, not a pure strategist / pure brand / pure media buyer. Can shape the playbook and roll up their sleeves to work communities, close KOL deals, test channels, and read the data.- Owner mindset on growth metrics: accountable for CAC, retention, and unit economics—not for "impressions" or "follower counts."- Moves fast under ambiguity: the markets we enter are often data-poor with immature infrastructure. You can make calls on incomplete information, experiment quickly, and course-correct.- Cultural sensitivity and on-the-ground ability: willing to travel frequently, and even embed short-term in the target market, and to build real relationships with locals.- Language: fluent English required;- Works side-by-side: this role is based in Dubai, working closely with the CEO, at a pace where "when we have an idea, the whole team executes fast."