区域销售经理

Key ResponsibilitiesA. Sales Planning and Target AchievementDevelop and implement territory sales plans in line with the company's overall sales strategy.Achieve monthly, quarterly, and annual sales targets for assigned products and geographical areas.Identify new business opportunities and expand the customer base within the territory.Monitor sales performance, analyze sales trends, and implement corrective actions where necessary.Prepare regular sales forecasts, territory plans, and performance reports.B. Distributor and Customer ManagementDevelop and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.Identify, appoint, and manage distributors and sales partners within the assigned territory.Monitor distributor performance, stock availability, order fulfillment, and market coverage.Negotiate commercial terms within approved company policies and pricing guidelines.Resolve customer complaints and ensure high levels of customer satisfaction.C. Market Expansion and Product DistributionIdentify potential markets, new outlets, and underserved areas to increase market penetration.Ensure effective product distribution and availability across assigned sales channels.Monitor product visibility, shelf placement, promotional displays, and merchandising standards.Conduct regular market visits to assess competitor activities, pricing, customer preferences, and market opportunities.Provide timely market intelligence and competitor analysis to management.D. Sales Team ManagementSupervise, coach, and motivate sales representatives, sales officers, and other field sales personnel.Set individual sales targets, monitor performance, and provide regular feedback.Conduct joint field visits and ensure effective execution of sales plans.Identify training needs and support the development of team members.Ensure compliance with company sales procedures, reporting requirements, and professional standards.E. Trade Marketing and PromotionImplement trade promotions, product launches, and marketing campaigns within the territory.Coordinate with the marketing team to improve brand awareness and product visibility.Monitor promotional effectiveness and ensure appropriate use of marketing materials and budgets.Collect customer feedback and recommend initiatives to improve sales performance.F. Reporting and Sales OperationsPrepare accurate daily, weekly, and monthly sales reports.Monitor sales volume, revenue, distribution coverage, customer acquisition, and collection performance.Track inventory levels and coordinate with supply chain teams to minimize stockouts and excess inventory.Monitor customer credit and outstanding payments in accordance with company policies.Ensure timely submission of sales reports, expense claims, and other required documentation. Qualifications and RequirementsBachelor's degree in Business Administration, Marketing, Sales, or a related field. An HND with relevant experience may also be considered.Minimum of 3–5 years of experience in sales, preferably in FMCG, consumer goods, food and beverages, or a related industry.At least 2 years of experience in field sales supervision, territory management, or distributor management is preferred.Proven track record of achieving sales targets and expanding market coverage.Strong knowledge of distributor networks, wholesale and retail channels, and route-to-market strategies.Experience managing sales teams and monitoring field sales performance.Strong negotiation, communication, presentation, and relationship management skills.Good analytical skills, with the ability to interpret sales data and develop actionable plans.Proficiency in Microsoft Excel and sales reporting systems; experience with CRM or ERP systems is an advantage.Willingness to travel extensively within the assigned territory.A valid driver's licence and experience driving are preferred, depending on company requirements.