Co-Brand Manager

A leading regional consumer group is looking to hire an experienced Co-Brand Partnerships Manager to lead the development and management of strategic co-branded products and partnerships across the GCC.The successful candidate will work closely with banks, financial institutions and strategic partners to develop propositions that drive customer acquisition, engagement, spend and loyalty.Responsibilities

• Identify, develop and manage strategic co-brand partnership opportunities with banks, financial institutions and other relevant partners across the GCC
• Lead the end-to-end development of co-branded products and customer propositions, from opportunity identification and business case development through to commercial negotiations, implementation and launch
• Manage relationships with senior stakeholders across banking, payments, loyalty and strategic partner organisations
• Develop customer value propositions that support acquisition, engagement, retention and increased customer spend
• Work closely with internal teams including Marketing, Loyalty, CRM, Digital, Finance, Legal, Technology and Operations to ensure successful delivery of partnership programmes
• Develop joint marketing and go-to-market plans with partners, overseeing campaign strategy, execution and optimisation
• Lead partner negotiations, commercial agreements, onboarding and programme implementation
• Define and monitor partnership KPIs including customer acquisition, activation, transaction volume, spend, revenue, engagement and ROI
• Analyse customer and campaign data to identify opportunities to improve proposition performance and partner value
• Prepare regular performance reviews and commercial recommendations for internal and external stakeholders
• Identify opportunities to expand and optimise existing partnerships through new propositions, benefits, campaigns and customer acquisition initiatives

Requirements

• 6+ years of relevant experience across co-brand partnerships, loyalty, cards, product marketing, financial partnerships, strategic partnerships or customer propositions
• Proven experience managing co-branded programmes, financial partnerships or loyalty partnerships from concept through to implementation and ongoing performance management
• Strong preference for candidates with experience working with banks, credit cards, payments, fintech, loyalty programmes or financial institutions
• Strong commercial understanding, including business case development, commercial negotiations and partnership economics
• Experience developing customer value propositions and acquisition or engagement strategies
• Strong understanding of partnership marketing and campaign management
• Comfortable working with commercial and customer data, KPIs and ROI analysis
• Strong stakeholder management skills, with experience managing senior internal and external stakeholders
• Experience within banking, financial services, payments, fintech, loyalty, airlines, hospitality, travel, retail or other consumer-facing businesses would be highly relevant
• GCC/Middle East experience is strongly preferred
• Excellent communication, presentation and negotiation skillsImportant: This is not a pure business development or sales role. The ideal candidate will combine commercial partnership management with hands-on experience in co-branding, loyalty, product or customer propositions.Please note that due to the high volume of profiles received, only shortlisted candidates will be contacted. Thank you for your understanding.