Co-Founder & CEO

Co-founder & CEOAbout Juro MiruJuro Miru is building a new kind of premium marketplace and media platform centred onmodern living.Living Well, Refined.Guided by the Japanese philosophy of Ikigai, we explore the collections, ideas, ritualsand experiences shaping how we live.From art, beauty and design to nutrition, activewear, sleep, recovery and purposefulobjects, Juro Miru brings together exceptional products and ideas through a distinctivecombination of science, culture and design.Our perspective is holistic: vitality and longevity are not confined to a single category.They are influenced by the choices, environments and rituals that shape everyday life.Think Net-a-Porter meets Monocle, reimagined around modern wellbeing, vitality andpurposeful living.The OpportunityWe are looking for an exceptional Co-Founder & CEO to turn this point of view into aglobally recognised business.This is a genuine founder-level opportunity for an entrepreneurial executive who wantsmeaningful ownership and the opportunity to help define a new category of premiumcommerce and media.Working closely with the Founder and Board, the CEO will lead the company’scommercial development, marketplace growth, brand partnerships, revenue strategy,fundraising and team building.The successful candidate will combine commercial ambition with exceptional judgementaround brand, culture and consumer experience.What You Will OwnCommercial Strategy

• Define and execute Juro Miru’s commercial strategy and growth plan.
• Translate the brand proposition into a scalable global business.
• Develop marketplace, media, partnership and future membership opportunities.
• Establish commercial KPIs and a disciplined operating cadence.Marketplace & Brand Partnerships
• Build relationships with exceptional brands across fashion, beauty, design, art,nutrition, wellness, hospitality and related categories.
• Develop Juro Miru’s commercial assortment while protecting its standards ofintention, evidence and craft.
• Establish relationships with founders, creative leaders and category-definingbrands.Growth & Revenue
• Own revenue and marketplace performance.
• Develop customer acquisition, retention and lifetime-value strategies.
• Build new revenue streams across commerce, media and partnerships.
• Identify opportunities for international and category expansion.Fundraising & Investors
• Work closely with the Founder on future fundraising.
• Develop relationships with institutional investors, strategic investors and familyoffices.
• Represent Juro Miru with investors and strategic partners.
• Help prepare the business for future institutional financing and internationalgrowth.Team & Operations
• Build the senior team required to scale the company.
• Establish strong operating processes without compromising creativity or speed.
• Recruit, lead and develop exceptional commercial and operational talent.Brand & Editorial Direction
• Protect Juro Miru’s distinctive point of view as the business scales.
• Maintain the balance between scientific credibility, cultural relevance andexceptional design.
• Help establish Juro Miru as an authoritative voice in modern living, vitality andpurposeful living.The Four PerspectivesJuro Miru is guided by four perspectives:Nourish: Culture, objects, art and beauty.Optimise: Mind, focus, purposeful design and activewear.Restore: Sleep, recovery and sustainable living.Fortify: Daily rituals, nutrition and lifestyle apparel.These are not simply product categories. They represent different dimensions of livingwell.Who We’re Looking ForWe are particularly interested in senior executives who have built or scaled premiumconsumer businesses across commerce, luxury, media, wellness, hospitality, design orlifestyle.Relevant experience could include companies such as:Net-a-Porter · Farfetch · Mr Porter · Mytheresa · Moda Operandi · Highsnobiety ·Monocle · Goop · Equinox · The Well · Aman · Soho House · Aesop · Pangaia ·Stella McCartney · Fountain Life · Tally HealthYou do not need to have worked specifically in longevity or wellness.What matters is that you understand premium consumers, digital commerce, brand,culture and community, and have a genuine interest in longevity, vitality, preventativehealth and purposeful living.BackgroundThe ideal candidate will bring several of the following:
• CEO, COO, CCO, Managing Director, General Manager or equivalent seniorleadership experience.
• Proven experience building or scaling a premium consumer, marketplace, media,luxury, wellness, hospitality or lifestyle business.
• Strong commercial and P&L ownership.
• Experience developing high-value brand and strategic partnerships.
• Fundraising and investor-relations experience.
• Strong understanding of digital commerce and consumer acquisition.
• Exceptional commercial judgement and sensitivity to brand.
• International experience and a global outlook.
• Entrepreneurial mindset and willingness to operate hands-on.
• Genuine intellectual interest in healthspan, longevity, science, culture andintentional living.CompensationFounder-level equity: meaningful equity participation, subject to vesting and definitivedocumentation.Executive compensation: competitive base compensation, with progression linked tothe company’s funding and revenue development.Performance upside: additional equity and/or cash incentives tied to agreed companyand fundraising milestones.The package is designed to give the incoming CEO meaningful participation in the valuethey help create, rather than simply an executive salary.Why Juro MiruThis is an opportunity to help build a company around a distinctive point of view on howwe live.Juro Miru brings together: Commerce × Media × Science × Culture × Design With one underlying question: What does it mean to live well?If you have built premium and luxury consumer businesses and want to apply thatexperience to a new and ambitious cultural and commercial proposition, we would liketo hear from you.Confidential conversations welcome.