Co-Founder & Head of Sales

We're looking for one person: the one who owns revenue.MOMS PLAN is a personalized nutrition shake subscription built on a health decision engine. Our app reads a person's constitution, goals, eating habits, mood, activity, and real-world context (weather, routine, workload) and turns all of it into the one shake they should drink today. Open, drink, done.The product works. What we don't have is someone whose entire job is getting it into more hands.WHAT YOU'LL OWNFirst retail and grocery accounts, from cold intro to signed POCorporate and wellness-program box deals: offices, gyms, clinics, studiosDistributor and 3PL relationships as we move beyond DTC-onlyPricing, margin, and channel strategy, alongside the CEOThe revenue number. Not "supporting growth" but the number itself.YOUR FIRST 90 DAYSWeeks 1 to 4: sit in on every customer conversation we have, and rebuild our ideal customer profile from the actual subscriber base, not from a deckWeeks 5 to 8: 30 qualified conversations with buyers, corporate wellness leads, and distributorsWeeks 9 to 12: two signed accounts outside DTC, and a pitch repeatable enough that we can hire against itYOU'LL FIT IFYou have personally closed deals for a physical consumer product: food, beverage, supplement, or personal care. Not enterprise software.You have worked a natural or grocery channel (Whole Foods, Sprouts, Erewhon, UNFI, KeHE, Costco road shows), or built a corporate B2B program from zeroYou are roughly 5 to 12 years in, and you would rather own a P&L at a six-person company than a territory at a six-thousand-person oneYou live in the Bay Area and want to be in a room with your co-founder, not on a video callYou are comfortable being measured on one numberYOU WON'T FIT IFYour sales experience is SaaS or enterprise ITYou are keeping another company, consultancy, or fund alive on the side. This is full-time from day one, with no concurrent roles.You need a market-rate salary starting nowTHE DEALEquity-primary, with a modest early-stage salary. Real co-founder equity on standard vesting, negotiated openly, not a token grant. On-site in San Francisco. You will not report to anyone; you and the CEO run this together.ABOUT MOMS PLANMOMS PLAN, LLC is an early-stage company in San Francisco. Our founder spent two decades in the fashion industry before moving into food and nutrition, and previously built a machine-learning platform for manufacturing. We already have a working team across product, engineering, culinary, and operations. The gap is revenue, and that is the seat we are filling.HOW TO APPLYApply here, and in your message answer one question: tell us about a deal you closed for a physical product. Who was the buyer, how many meetings did it take, and what actually made them say yes? Applications without that answer will not be read.