Co-Founder, Chief Marketing & Transformation Officer(CMTO) with Investment
Yuvrus Botanicals · Mumbai, Maharashtra, India
Apply & track with Apply EdgeLtd.Industry: Child Nutrition | Natural FMCG | Wellness
Better Nutrition. Better Choices. Better Futures. Beginning with our flagship child nutrition product Choco Genius, we are building a broader portfolio of natural nutrition and care products for children.Our ambition is bigger than building another FMCG brand: We aspire to build one of India's most trusted child nutrition brands — a brand mothers know, trust, choose, recommend and pass on.The Opportunity:We are looking for a Co-Founder & Chief Marketing & Transformation Officer (CMTO) to own and build the complete Brand, Marketing, Growth, Consumer and Transformation engine of Yuvrus Botanicals. This is not a traditional CMO role.We are looking for a hands-on builder and growth operator who can take Yuvrus from:0 → 1 → 10 → 100You will personally drive early-stage campaigns, identify what works, build repeatable growth systems, create a powerful consumer brand and eventually transform marketing into a data-driven, technology-enabled and increasingly automated growth engine.Brand → Attention → Trust → Acquisition → Conversion → Retention → Advocacy → ScaleThe goal is not simply to run campaigns.The goal is to build the machine that continuously creates demand, customers, revenue and brand equity.Key Responsibilities1. Build the Yuvrus BrandOwn the evolution of Yuvrus from an early-stage startup into a nationally trusted child nutrition brand.Brand positioning and differentiationConsumer proposition and storytellingBrand voice and creative strategyPackaging and communicationFounder and mother-led storytellingConsumer trust strategyBrand consistency and guidelinesWhen a mother thinks about child nutrition, Yuvrus should be one of the first brands that comes to mind.2. Own Performance Marketing & Revenue GrowthYou must be exceptionally strong in performance marketing and comfortable owning revenue numbers.Lead and scale:Meta AdsGoogle AdsYouTubeMarketplace advertisingD2C acquisitionRetargeting & remarketingAffiliate and social commerceOwn and optimise:CAC | ROAS | MER | CPA | CTR | CVR | AOV | LTV | LTV:CAC | Contribution MarginYou should be able to answer:“If we invest ₹1 crore in marketing, how much profitable revenue can we generate?”Marketing success will be measured by profitable growth, not vanity metrics.3. Build the 0 → ₹100 Cr Growth EngineOwn the journey:₹0 → ₹1 Cr → ₹10 Cr → ₹50 Cr → ₹100 Cr+Identify winning channels, audiences, creatives, campaigns and offers, then build systems to scale them.You should be comfortable moving from:Doing → Building → Scaling → Systemising → AutomatingInitially, you may personally launch and optimise campaigns. As Yuvrus scales, build the team, technology, dashboards, SOPs, automation and AI systems required to make growth increasingly predictable and founder-independent.4. Content Marketing & Consumer StorytellingBuild Yuvrus into a content-led child nutrition brand.Own content across:Instagram, YouTube and social platformsReels and short-form videoUGC and creator contentFounder and expert-led contentEducational and parent-focused contentSEO and blogsInfluencer partnershipsCommunity contentTurn:Consumer Insight → Idea → Content → Distribution → Engagement → ConversionYou should be able to identify why content works and turn winning concepts into scalable creative systems.5. Creative + PerformanceUnderstand that in modern D2C:Creative is the new targeting.Build and test:High-converting ad creativesUGC scriptsHooks and storyboardsTestimonialsProduct demonstrationsEducational/problem-solution creativesSocial proofFounder/expert storiesContinuously test:Hook × Creative × Audience × Offer × Landing Page × CTAand scale combinations that produce sustainable economics.6. Build the Trust EngineChild nutrition is fundamentally a trust category.Build consumer confidence through:Scientific communicationPaediatric credibilityIngredient educationProduct transparencyParent educationExpert collaborationsReviews and testimonialsUGC and communityQuality communicationMother-led storytelling“Yuvrus is a brand I can trust with my child.”That should become the consumer reaction we earn.7. Consumer Intelligence, CRM & RetentionBuild systems to understand:Why parents buy or don't buyWhat creates trust and hesitationConsumer and competitor trendsPricing and product opportunitiesContent and channel opportunitiesBuild:First Purchase → Second Purchase → Habit → Loyalty → AdvocacyOwn CRM, WhatsApp, email, loyalty, referrals, segmentation, personalisation and lifecycle marketing.8. AI, Technology & Marketing TransformationYuvrus intends to become an AI-first FMCG company.Identify and implement:AI-assisted content creationMarketing automationCRM and segmentationPredictive analyticsPersonalisationAutomated campaign optimisationAttribution and dashboardsAutomated reportingCreative testingConsumer intelligenceAI-powered decision supportBuild a marketing organisation where technology and AI multiply human capability and reduce operational dependency.9. Build the Marketing Organisation & Operating SystemInitially be a hands-on builder and progressively build a high-performance team across:Brand | Performance | Growth | Content | Creative | Social | Influencers | CRM | E-commerce | AnalyticsEstablish:Annual and quarterly growth plansCampaign calendarsWeekly growth reviewsCAC/ROAS/LTV dashboardsCohort and conversion trackingAttributionCreative testingMarketing SOPsCampaign post-mortemsEvery marketing rupee should answer:Where did it go? What did it generate? What did we learn? Should we scale, optimise or stop?Who You Are?We are looking for a builder, not a caretaker.You should be:A proven marketing and growth leaderExceptional in performance marketingExcellent in content marketingHighly analytical and commercially mindedObsessed with ROAS and profitable growthStrong in CAC/LTV economicsExperienced in D2C and e-commerceStrong in brand building and storytellingExperienced in influencer/creator marketingComfortable with A/B testing and experimentationStrong in marketing analytics and consumer researchComfortable building teams and agenciesComfortable with ambiguity and limited resourcesEntrepreneurial and comfortable owning revenue outcomesExcited to build from scratchYou should want to build something you can call your own.Preferred QualificationsMBA / PGDM from IIM / ISB / IIT / equivalent reputed global institution preferred10+ years in marketing, growth, FMCG, D2C, food, nutrition, wellness, baby care or consumer brandsProven experience scaling a consumer business from early stageHands-on expertise in Performance MarketingStrong expertise in Meta, Google, YouTube and digital acquisitionStrong understanding of ROAS, MER, CAC, LTV, contribution margin and retentionStrong Content Marketing experienceExperience with D2C, marketplaces, influencers and creatorsExperience implementing CRM and marketing automationExperience building high-performance teamsExcellent communication, storytelling and leadership skillsPreferred Industry: Child Nutrition | Baby Care | FMCG | Food | Nutraceuticals | Wellness | Ayurveda | Parenting | HealthcareWhat Success Looks LikeYou will be measured on business outcomes, not vanity metrics.Brand: Awareness | Consideration | Search | Trust | Share of VoiceGrowth: Revenue | CAC | ROAS | MER | LTV | LTV:CAC | Conversion | Repeat Purchase | Retention | Contribution MarginContent: Organic Growth | Engagement | UGC | Creator Performance | Content-to-Commerce ConversionTransformation: Automation | AI Adoption | Team Productivity | SOPs | Reporting | Reduced Founder DependencyUltimate KPI: Can Yuvrus continue growing even when the founder is not personally driving every campaign?What You GetCo-Founder & Chief Marketing & Transformation Officer titleMeaningful equity ownership with investment participationDirect ownership of Brand, Growth, Marketing & TransformationSalary post-fundraise, aligned with market standards and role scopeSignificant strategic decision-making authorityOpportunity to build a high-performance marketing organisationOpportunity to build a national D2C + FMCG brandLong-term ownership in a high-growth natural wellness companyOpportunity to work directly with the founding teamThe Co-Founder MindsetThis is not for someone looking for a conventional CMO job.It is for someone who wants to build.Someone who doesn't ask:“What is my marketing budget?”but asks:“What is the fastest responsible way to build consumer trust and create ₹100 Cr of sustainable demand?”Someone who doesn't say:“My agency will handle it.”but says:“I own the outcome.”You don't want to simply manage an established brand. You want to build one.Our Mission: Every child deserves better nutrition. Every mother deserves better choices.If you are ready to put your experience, network, leadership, entrepreneurial energy and capital behind building a brand that millions of mothers can trust:We should talk.Build the Brand. Build the Growth Engine. Build the Future of Child Nutrition.Apply to become Co-Founder & Chief Marketing & Transformation Officer at Yuvrus Botanicals..