Co-Founder

Company Description Moms Plan, LLC is developing a health decision engine that converts everyday life signals into practical, personalized nutrition choices that are simple to follow. The app analyzes each user’s unique constitution, goals, constraints, eating habits, mood, activity, and real-world context such as weather and daily routines to recommend what to eat today. It supports daily check-ins and habit guidance, continuously refining recommendations based on user feedback. To reduce planning and reliance on willpower, Moms Plan delivers these recommendations through ready-to-consume shakes, making it easy to follow the plan. Each day, the app generates an optimal recipe, and the shake format helps minimize decision fatigue and improve adherence: open, drink, done.Role Description The Co-Founder will play a central role in shaping Moms Plan’s vision, product strategy, and go-to-market approach as part of a small, early-stage team. This full-time, on-site position in San Francisco, CA involves leading and executing day-to-day activities such as validating customer needs, refining the product experience, and driving initial sales and partnerships. The Co-Founder will collaborate on fundraising efforts, investor relations, and pitch development, while helping define key metrics and execution plans for product, marketing, and operations. Responsibilities include conducting market and user research, building and testing hypotheses, engaging with early adopters, and creating clear communication materials for both internal and external stakeholders. The role also requires hands-on work across functions, including coordination with product, nutrition, and operations to ensure alignment and delivery of a seamless user experience.Qualifications Strong analytical skills to interpret data, define metrics, and make evidence-based decisions.Excellent communication skills for clear, concise, and compelling written and verbal messaging across teams, customers, and investors.Demonstrated sales skills, including prospecting, relationship-building, and closing early-stage customer and partner deals.Marketing experience in positioning, messaging, and growth initiatives, especially for consumer health or wellness products.Research skills to conduct customer interviews, competitive analysis, and market validation in a structured and repeatable way.Experience in startups or early-stage ventures, with comfort operating in a fast-paced, ambiguous environment.Background or strong interest in health, nutrition, behavior change, or digital health products.Ability to take ownership, work collaboratively on-site, and contribute to strategic decisions as a long-term partner in the business.