Commercial Manager

JOB PURPOSE:The Commercial Manager – Forage & Feed (KSA) manages the commercial activities for forage crops and compound feed in the Saudi market, within United Group's United Forages business unit. The role covers sourcing, procurement, sales, supplier management, customer relationships, pricing, and business development. It draws on knowledge of the GCC livestock and dairy farming market, and on relationships with farms, suppliers, and key stakeholders, to develop and grow the business.KEY ACCOUNTABILITIES:Product Promotion & Market DevelopmentPromote UFC products to dairy and livestock farms, feed mills, distributors, and strategic customers across Saudi Arabia.Develop new customers, support product launches, and increase UFC market share through regular visits and product presentations.Identify customer requirements and share product demand, sales forecasts, and market intelligence with UFC commercial and supply teams.Sales & Customer RelationshipsLead sales of UFC alfalfa, green fodder, corn, and compound feed across the Saudi market.Build and maintain strong relationships with farms, feed mills, distributors, key customers, and strategic accounts.Maintain regular customer follow-ups and coordinate with internal teams to support order execution, customer satisfaction, and retention.Pricing & Commercial ManagementRecommend sales pricing based on market trends and competitor activity, and coordinate quotations and commercial offers with UFC management.Monitor Saudi and GCC market conditions and share insights to support sales and commercial decisions.Monitor sales volumes, margins, targets, and customer performance within UFC approved commercial policies.Business Development & Market GrowthDevelop annual sales plans and grow UFC business in Saudi Arabia through new customers, product promotion, and commercial partnerships.Identify new sales opportunities, including GCC opportunities in coordination with UFC management, and support customer contract negotiations.Maintain customer records and sales forecasts, and report sales activity, pipeline, and performance to senior management.QUALIFICATIONS & EXPERIENCEBachelor's degree in Agriculture, Animal Science, Business, or a related field.8+ years of experience in sales and procurement within the dairy and cattle farming sector, preferably with GCC experience.