Commercial Manager – PestFree

Job Purpose:We are looking for a commercially driven and hands-on Commercial Manager to lead the growth and expansion of PestFree. The ideal candidate will bring strong sales, business development, commercial planning, and team leadership experience, with a proven ability to translate business strategy into measurable revenue and market growth.This is a growth-focused leadership role requiring strong business acumen, ownership, and execution. The successful candidate will be responsible for developing and implementing the commercial strategy, expanding the customer base, identifying new market opportunities, strengthening key accounts, and leading the sales/business development team to achieve ambitious revenue and profitability targets.Key Responsibilities:Commercial Strategy & Business Planning:Develop and execute the overall commercial and business development strategy in line with PestFree's growth objectives.Prepare annual and quarterly sales plans, revenue targets, budgets, and growth forecasts.Identify new markets, customer segments, services, and revenue streams to support business expansion.Develop clear go-to-market strategies for new services, territories, and customer segments.Monitor market trends, competitor activity, pricing, and customer requirements to identify commercial opportunities.Translate business objectives into clear KPIs, action plans, and measurable results.Sales & Business Development:Lead the development and execution of B2B sales and business development activities.Drive new business acquisition through proactive lead generation, prospecting, networking, partnerships, and strategic account development.Develop and maintain strong relationships with key clients, strategic accounts, and decision-makers.Lead major commercial negotiations, tenders, proposals, contracts, and pricing discussions.Identify opportunities to increase revenue through upselling, cross-selling, account expansion, and new service offerings.Build a strong and sustainable sales pipeline and ensure effective conversion of opportunities into revenue.Personally engage in key business opportunities and major client negotiations when required.Team Leadership:Lead, manage, coach, and develop the sales and business development team.Set individual and team sales targets and ensure accountability against agreed KPIs.Establish a high-performance and target-oriented commercial culture.Conduct regular pipeline, sales performance, and business review meetings.Identify capability gaps and provide coaching, mentoring, and development plans.Support recruitment and development of high-performing commercial talent.Business Growth & Expansion:Identify and evaluate opportunities for geographical expansion, new customer segments, strategic partnerships, and new services.Develop business cases and commercial proposals for expansion initiatives.Work closely with operations to ensure commercial growth is aligned with operational capacity and service quality.Develop strategies to improve customer retention, profitability, market share, and overall business performance.Take ownership of growth initiatives from strategy through to execution and results.Commercial Performance & Governance:Track and report key commercial KPIs including revenue, gross margin, sales pipeline, conversion rates, customer acquisition, retention, and profitability.Analyse sales performance and implement corrective actions where required.Ensure commercial activities are aligned with approved budgets and profitability objectives.Prepare regular management reports covering commercial performance, market opportunities, risks, and growth initiatives.Ensure effective coordination between Sales, Operations, Finance, Marketing, and other relevant functions.Ideal Candidate Profile:The ideal candidate will be a strong commercial operator and business leader, not purely a sales manager. They should demonstrate:Strong commercial and business acumen with the ability to understand the full business cycle.Proven experience in sales, business development, commercial strategy, and revenue growth.Strong hands-on approach with a track record of personally driving business opportunities and closing deals.Experience in leading and developing sales/business development teams.Strong understanding of business planning, budgeting, forecasting, pricing, and profitability.Demonstrated experience in market expansion and go-to-market strategy.Strong negotiation, presentation, influencing, and stakeholder-management skills.Ability to identify opportunities, build strategies, and execute them with speed and accountability.Highly target-oriented, entrepreneurial, proactive, and commercially minded.Strong analytical skills with the ability to use data to make commercial decisions.Experience within pest control, environmental services, facilities management, hygiene services, or other B2B service businesses would be highly advantageous.Key Success Measures:The successful candidate will be expected to deliver measurable improvements in:Revenue and profitable business growthNew customer acquisitionSales pipeline development and conversionKey account growth and retentionMarket and geographic expansionSales team productivity and performanceGross margin and commercial profitabilityNew business opportunities and strategic partnershipsOverall market positioning of PestFreeEducation & Experience:Bachelor's degree in Business Administration, Sales, Marketing, Management, or a related field.8–12+ years of relevant commercial, sales, or business development experience, preferably within B2B services.Minimum 3–5 years of experience managing and leading commercial/sales teams.Proven track record of achieving revenue growth, business expansion, and sales targets.UAE/GCC market experience is preferred.Core Competencies:Commercial Strategy | Business Development | B2B Sales | Revenue Growth | Go-to-Market Strategy | Market Expansion | Sales Leadership | Business Planning | Key Account Management | P&L & Profitability | Negotiation | Pipeline Management | Team Development | Strategic Partnerships | Commercial Analytics | Customer Acquisition