Commercial Marketing Manager

Commercial Marketing ManagerThe ideal candidate will be a commercially driven professional with strong experience in agribusiness, sales, and marketing within the East African agricultural sector. You will be responsible for driving revenue growth, expanding market share, strengthening distributor and wholesale partnerships, and leading commercial marketing initiatives across the agricultural value chain.ResponsibilitiesDevelop and execute commercial strategies to drive revenue growth and expand market share.Lead trade marketing initiatives to strengthen distributor and wholesale partnerships.Guide and support a team of over 10 agronomists to achieve commercial objectives.Conduct market research and competitive analysis to identify business opportunities and emerging market trends.Develop product positioning strategies based on customer needs and market intelligence.Strengthen brand visibility through field demonstrations, agricultural exhibitions, and promotional campaigns.Coordinate closely with procurement and distribution teams to ensure product availability and effective market penetration.Monitor sales performance, prepare commercial reports, and recommend strategies for continuous improvement.Build and maintain strong relationships with distributors, dealers, and key stakeholders across the agricultural value chain.QualificationsBachelor’s degree or equivalent qualification in Agribusiness, Marketing, Agricultural Economics, Business Administration, or a related field.A Master’s degree in a relevant discipline is an added advantage.5–8 years of proven experience in commercial management, sales, or marketing within the East African agricultural sector.Strong understanding of agro-inputs, crop production cycles, and the Tanzanian agricultural market.Strong academic performance in Mathematics throughout all educational levels.Proven negotiation, analytical, and team leadership skills.Fluency in both English and Kiswahili, spoken and written.Proficiency in Microsoft Office and commercial reporting tools.Strong organizational skills with the ability to manage multiple assignments simultaneously.Customer-oriented, proactive, and adaptable to emerging technologies and business solutions.