Commercial Sales Director

Commercial Sales DirectorCrazy Horse Paris: The Dubai EditionLocation: Dubai, UAEEmployment Type: Full-TimeAbout the RoleCrazy Horse Paris: The Dubai Edition is seeking a highly experienced Commercial Sales Director to lead the commercial strategy, revenue growth, ticketing performance, partnerships, and sales development for a new luxury entertainment attraction launching in Dubai.This role is responsible for building and executing the full commercial engine across ticket sales, revenue management, corporate sales, group bookings, travel trade, OTAs, hotel partnerships, concierge networks, VIP sales, private events, and strategic partnerships.The ideal candidate will have strong experience in commercial leadership, revenue management, ticketing, hospitality, entertainment, attractions, live events, luxury venues, or tourism-driven businesses.Key ResponsibilitiesLead the overall commercial sales strategy from pre-opening through live operations.Drive ticket revenue, occupancy, average spend, and overall commercial performance.Develop and manage sales channels including direct sales, OTAs, DMCs, travel agencies, hotels, concierges, corporate accounts, and VIP partners.Build and execute a clear strategy to maximize seat occupancy across multiple shows and guest segments.Oversee pricing strategy, yield management, ticket allocation, channel mix, and revenue optimization.Create and manage commission structures for sales partners, concierges, DMCs, OTAs, and internal sales teams.Develop corporate sales, group bookings, private event opportunities, and full venue buyouts.Build strong relationships with luxury hotels, tourism partners, corporate clients, destination management companies, and lifestyle brands.Work closely with marketing to align campaigns, lead generation, audience targeting, promotional activity, and conversion strategy.Work closely with operations and reservations to ensure commercial activity is properly executed on the guest experience side.Monitor booking pace, sales trends, occupancy, channel performance, and revenue reports.Prepare weekly and monthly commercial reports for senior leadership.Set KPIs, sales targets, and performance expectations for the commercial team.Identify new revenue opportunities across VIP packages, dinner show packages, corporate events, private hire, brand partnerships, and premium guest experiences.Protect the luxury positioning of the brand while driving consistent sales volume.Role ScopeThe Commercial Sales Director will own the commercial framework of the business, including revenue strategy, pricing, yield management, ticketing channels, partner contracts, commission models, and sales targets.This role will work closely with the Reservations, Sales & Events Manager, who will support partner outreach, reservations execution, guest communication, group inquiries, VIP coordination, and operational handovers.RequirementsProven experience in a senior commercial, sales, revenue, or business development leadership role.Strong understanding of revenue management, pricing strategy, ticketing, forecasting, and sales performance reporting.Experience in entertainment, hospitality, luxury venues, attractions, live events, tourism, hotels, nightlife, theatre, or premium guest experiences.Strong network within Dubai or the UAE hospitality, tourism, corporate, concierge, DMC, OTA, or events market is highly preferred.Experience developing sales strategies for both B2C and B2B channels.Strong knowledge of corporate sales, group bookings, private events, and partnership development.Comfortable working with sales data, Excel, revenue reports, booking pace, conversion rates, and channel performance.Ability to build, lead, and manage a commercial sales team.Strong negotiation skills and experience managing partner contracts and commission structures.Excellent communication, presentation, and stakeholder management skills.Highly organized, commercially driven, and comfortable working in a fast-paced pre-opening environment.Ability to represent a luxury international brand with professionalism and confidence.Preferred ExperienceExperience with ticketed entertainment, theatre, attractions, concerts, shows, or large-scale hospitality venues.Experience with dynamic pricing, yield management, ticket inventory allocation, or box office revenue strategy.Existing relationships with hotels, concierges, DMCs, travel agencies, OTAs, corporate clients, and luxury lifestyle partners in Dubai.Experience launching or scaling a new venue, attraction, hospitality concept, or entertainment product.CompensationCompetitive salary package with KPI-based performance incentives and bonus opportunity.How to ApplyInterested candidates are invited to apply with their CV and a brief summary of their experience in commercial sales, revenue management, ticketing, partnerships, hospitality, entertainment, or luxury guest experiences.