Commercial Strategy & Loyalty Model Lead

Key ResponsibilitiesDevelop the overall commercial strategy and operating model for the loyalty programme.Design and model the points ecosystem, including earn, redeem, expiry, breakage and liability.Define loyalty tiers, benefits and rewards, balancing customer value with commercial sustainability.Build financial models to assess cost of benefits, points liability, redemption rates and programme profitability.Develop commercial scenarios and sensitivity analyses to optimise the loyalty proposition.Identify opportunities for partner-funded benefits, commercial partnerships and revenue generation.Define the economics and commercial principles for member acquisition, engagement, retention and lifetime value.Establish KPIs and dashboards to track programme performance, customer value and commercial return.Ideal Experience7+ years in commercial strategy, loyalty, pricing, customer economics or business modelling.Strong experience designing or optimizing loyalty programmer, points-based ecosystems and rewards structures.Excellent financial modelling and commercial analytics capabilities.Experience across retail, hospitality, travel, entertainment, tourism, sports or large-scale customer experience ecosystems is highly desirable.Strong understanding of customer lifetime value, unit economics, points liability and partner economics.