Communications & marketing Manager

WHO WE ARE:We are IMMUNE TECHNOLOGY INSTITUTE, a living organism of knowledge, where technology and ideas are the engine based in Madrid, offering a range of innovative programmes in six areas in partnership with leading companies: Data and AI (Google), Programming (HP), Cybersecurity (Santander), UX/UI, Blockchain (Alastria) and Cloud (AWS).We offer training for young people, professionals with prior knowledge (master's programs), individuals with no prior technical experience (bootcamps), and executives. Our mission is to equip individuals and organizations with the practical, industry-relevant skills they need in today's most in-demand technologies. We provide specialized corporate training programs tailored to both private companies and public sector organizations.We collaborate with over 100 companies in various ways.WHAT YOU WILL DO:The Head of Marketing & Communications is key for the future and establishment of IMMUNE’s growth and brand positioning in the Kingdom of Saudi Arabia. As the primary point of contact with all outside stakeholders—Media, Press, PR agencies, Event organizers, and Public/Corporate Institutions—you will drive both brand awareness and lead acquisition across B2C and B2B/B2G segments. Reporting directly to the General Manager, you will be part of IMMUNE’s Executive Committee in KSA.Full-Funnel Marketing & Performance: Define and execute the direct client acquisition strategy. Take full ownership of media buying (paid social, search, programmatic) and SEO to scale qualified lead generation for bootcamps, master's programs, degree programs, and executive technology courses.Communications & PR Strategy: Define IMMUNE’s corporate communications strategy in KSA, transmitting its core values to create massive brand awareness with the objective of making IMMUNE the leading Technology Education reference in KSA and the MENA region.Team & Agency Leadership: Lead, recruit, train, and inspire a high-performing local marketing team (digital/CRM, content, and events). Oversee and manage local media buying, PR, and creative agencies, setting clear KPIs and performance metrics.Event & Campus Activation Strategy: Design and coordinate high-impact lead-acquisition events, open days, corporate roundtables, and tech webinars (IMMUNE Talks), positioning the institute at major national events (e.g., LEAP, Black Hat MEA).CRM & Marketing Automation: Drive lifecycle marketing, lead scoring, and automated workflows (HubSpot/Salesforce) to support the B2C and B2B sales teams in funnel conversion and lead nurturing.Strategic Alliances & Ecosystem Engagement: Build strong relationships with local media, educational institutions, tech hubs, and corporate partners to drive strategic co-marketing initiatives.Budget Ownership & ROI Analytics: Manage the full marketing and communications budget, continuously measuring ROI, Customer Acquisition Cost (CAC), and customer lifetime value through real-time data-driven decision-making.YOU ARE GOOD AT:360° Communications & Media Relations: Managing press releases, media relations, crisis communications, and localized PR campaigns across Saudi and GCC media outlets.Storytelling & Brand Positioning: Translating complex technology education concepts (AI, Cyber, Cloud, Data) into compelling marketing narratives aligned with Vision 2030 and Saudi national human capability goals.Multi-Channel Lead Generation: Designing, optimizing, and scaling performance marketing funnels that deliver high volumes of qualified leads for both consumer (B2C) and enterprise (B2B) sales teams.Event Architecture & Public Speaking: Hosting and staging memorable brand activation events (IMMUNE Talks, monthly corporate lunches, parent open houses, and career fairs) and representing IMMUNE as an active brand ambassador.Data-Driven Growth & Analytics: Utilizing marketing analytics dashboards and statistical data to track yield management, campaign efficiency, and real-time conversion metrics.Cross-Functional Collaboration: Working seamlessly with Academic Operations and Sales leadership to align product packaging, pricing, and curriculum updates with evolving market demand.YOU BRING:Education and qualifications:Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or STEM/Engineering fields.Non-Negotiable: A minimum of 7–10+ years of progressive experience in Marketing and Communications, ideally within the EdTech, Higher Education, Tech, Professional Services, or HR/Talent industries in KSA or the GCC region.Proven track record of managing multi-channel performance budgets and delivering measurable revenue growth.Professional skills:Non-Negotiable: Full bilingual fluency in Arabic (native/near-native) and English (professional fluent), both written and spoken, with exceptional narrative and copywriting skills in both languages.Deep knowledge of the Saudi digital ecosystem, social media consumption habits (Snapchat, X/Twitter, LinkedIn, TikTok), and local PR channels.Hands-on expertise with modern CRM platforms (strong preference for HubSpot or Salesforce), marketing automation tools, and Google/Meta ad suites.Strong leadership abilities with experience managing internal creative teams and external media/PR agencies under tight deadlines.Excellent executive presence and interpersonal skills to engage effectively with C-suite partners, public officials, parents, and prospective students.Knowledge:Solid understanding of digital growth marketing concepts: acquisition funnels, CAC optimization, retention dynamics, and conversion rate optimization (CRO).Familiarity with key tech domains (AI, Big Data, Cybersecurity, Cloud, Software Engineering) to credibly position IMMUNE’s educational portfolio in the Saudi market.OUR COMMITMENTWe are offering candidates the opportunity to join a pioneering technology institute at an exciting time of growth. While this will be challenging, it will also be an amazing opportunity. We support business freedom and disruptive thinking, while understanding organisational constraints. However, we are willing to challenge these constraints jointly to help with our development and growth.We offer high visibility and the chance to spearhead significant initiatives in collaboration with the IMMUNE team and community. You will be part of a cutting-edge technology evolution where our solutions leverage the most innovative educational techniques.We offer competitive salaries and benefits to support a fulfilling career. IMMUNE is an Equal Opportunity Employer.