Consumer & Market Insights and Category Insights Manager (Bad Head)

Reports To: Global Head of Brand

Location: Hackensack, NJ | Hybrid — 3 days onsiteThe OpportunityJoin the Global Brand team supporting Bed Head, a bold, globally recognized haircare brand.

This is a high-impact role connecting consumer insights, category performance, brand strategy, and sales.You’ll turn consumer and retail data into insights that shape brand strategy, innovation, marketing, and retailer growth — partnering closely with the Global Head of Brand, Head of Sales, and broader commercial team.What You'll DoConsumer & Market InsightsOwn syndicated data reporting and analysis across Bed Head using Nielsen and Circana/IRI.Track category trends, share shifts, competitors, pricing, promotions, launches, and whitespace opportunities.Lead consumer research including usage & attitudes, concept/product/creative testing, brand health, awareness, and segmentation.Translate research and data into recommendations for brand strategy, NPD, and marketing.Build compelling, data-driven stories for retailer pitches, sell-in presentations, and new distribution opportunities.Category & Retail InsightsOwn category management fundamentals including assortment, SKU rationalization, planograms, shelf strategy, and space-to-sales analysis.Lead retailer category reviews and track category KPIs such as distribution, velocity, and share of shelf.Build and maintain weekly/monthly POS dashboards and retailer scorecards by retailer and SKU.Analyze sell-through, inventory, and performance to identify risks and growth opportunities.Partner with Sales to turn data into clear selling stories that win retailer support.What We're Looking ForBachelor's degree required.5+ years in consumer insights, market research, category insights, or a related field.Strong experience with Nielsen/Circana/IRI syndicated data.Experience with qualitative and quantitative research; innovation/NPD experience is a plus.Strong understanding of consumer, shopper, category, and retail analytics.Excellent storytelling skills with the ability to connect multiple data sources and turn them into clear business recommendations.Strategic, analytical, creative, collaborative, and comfortable working in a fast-moving environment.Why This RoleThis is an opportunity to have a direct impact on the growth of a major global haircare brand — using your insights to influence what the brand launches, how it shows up at retail, and where it finds its next opportunity.