Consumer & Market Insights Manager

At Bimbo Romania, we are looking for a Consumer & Market Insights Manager who will transform consumer, shopper, market and category data into actionable business recommendations that drive brand growth, innovation and commercial decisions. Key Responsibilities· Lead the annual Consumer & Market Research agenda aligned with business priorities.· Manage all qualitative and quantitative research projects together with external research agencies.· Generate actionable consumer, shopper and market insights to support Marketing, Sales, Innovation and Leadership teams.· Analyze market trends, category dynamics and competitive landscape using sources such as NielsenIQ, Kantar, YouGov and other relevant databases.· Lead product testing and sensory research programs to support innovation and portfolio development.· Identify growth opportunities, unmet consumer needs and emerging consumption trends.· Act as the voice of the consumer across key business decisions and strategic planning processes.· Promote a consumer-centric, data-driven culture across the organization. What We're Looking For· 4+ years of experience in Consumer / Market Research, Consumer Insights or related FMCG roles.· Relevant expertise in quantitative and qualitative research methodologies.· High experience working with syndicated data sources (NielsenIQ, Kantar, YouGov).· Strong analytical and storytelling skills, with the ability to turn data into business actions.· Proven ability to influence stakeholders across Marketing, Sales, Innovation and Leadership teams.· Fluent English and Romanian. Why Join Us?· Shape strategic business decisions in the largest bakery company in the world.· Partner with local, regional and global teams.· Play a key role in building a consumer-centric growth agenda and driving future innovation. Interested? We'd love to hear from you.