Consumer Insights & Growth Manager
Talent · Melbourne, Victoria, Australia
Apply & track with Apply EdgeJoin this global, leading consumer business where insights directly influence brand strategy, innovation and commercial growth. Working across a portfolio of well-known household brands, you'll turn consumer understanding and market intelligence into clear opportunities and action.This is an exciting role for an experienced insights professional who can look beyond the data, connect multiple sources of intelligence and tell a compelling commercial story.The opportunity As Consumer Insights & Growth Manager, you'll partner with Marketing, Category, Commercial and R&D teams to build a deeper understanding of consumer behaviours, needs and purchasing occasions.You'll combine consumer research with market, brand, competitor and commercial data to diagnose performance, challenge assumptions and identify opportunities to attract new buyers, strengthen brands and drive sustainable growth.Key activitiesEmbed consumer insights into brand, category and portfolio strategiesConnect research with scan, panel, loyalty, brand tracking and commercial dataIdentify evidence-based opportunities for brand, category and consumer growthHelp stakeholders define the right business questions and research approachTurn complex findings into clear stories, recommendations and actionsBring an external perspective on consumer behaviour, competitors and market trendsHelp shape innovation pipelines around genuine consumer needsInfluence senior stakeholders through strong analysis and constructive challenge What we're looking for You'll bring experience in consumer or shopper insights, category, analytics or marketing strategy, ideally within FMCG or another consumer-led organisation.You'll also have:Strong qualitative and quantitative research capabilityExperience using scan, panel, loyalty or behavioural dataThe ability to connect different data sources and uncover commercial opportunitiesA strong understanding of brand and category growthExcellent analytical, storytelling and stakeholder influencing skillsA relevant tertiary qualification or equivalent professional experienceExperience applying Ehrenberg-Bass or other evidence-based marketing science principles will be highly regarded.Why consider this opportunity? This is more than a traditional research role. You'll have the opportunity to influence recognised consumer brands, shape innovation and portfolio decisions, and see your insights translated into meaningful commercial outcomes.Apply now for a confidential discussion or email alistair.barr@talentinernational.com to find out more.Desired Skills and ExperienceEhrenberg-Bass or other evidence-based marketing science principlesconnect different data sourcesshopper insights, category, analytics or marketing strategyconsumer research alongside scan, panel, loyalty, brand and commercial data