Consumer Insights (Junior)

We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-line consumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.This position is well - suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the “why” behind consumer behavior.Key Responsibilities1. Front-line Consumer Research (Core Focus)Conduct one-to-one in-depth interviews with real consumers at:Telco operator storesKey account (KA) retail chainsOffline e-commerce experience pointsEngage with consumers across entry-level, mid-range, and mid-to-high-end price segmentsUnderstand purchase motivations, key pain points, feature trade-offs, and price expectationsProactively engage with unfamiliar consumers and build trust to facilitate effective conversations2. Qualitative Research Design & ExecutionParticipate in or independently design interview guides and qualitative research frameworksExecute qualitative research projects such as focus groups and in-depth interviewsEnsure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers3. Insight Analysis & ReportingOrganize and synthesize interview findings into meaningful insights, including:Consumer segmentation and personasPrice-tier demand differencesCore purchase driversPrepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions4. Cross-Functional CollaborationWork closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategiesTranslate consumer feedback into clear, user-centric language to support internal understanding and alignmentRequirements & QualificationsBachelor’s degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields1–2 years of relevant experience in consumer research, user research, or market researchExperience in conducting offline / face-to-face interviews is a mustPrior experience in the smartphone, consumer electronics, or related technology industry is a strong advantageAble to communicate effectively in both English and Bahasa Malaysia with general consumersWilling to travel frequently for store and market visits