Consumer Insights Manager // AI & Market Research
AKONA Search · Mexico City Metropolitan Area
Apply & track with Apply EdgeConsumer Insights Manager | AI & Market ResearchMexico City | Hybrid | Full-timeSalary: MXN $75,000–$100,000 gross/month + performance bonus + private medical insurance + statutory and above-statutory benefitsThe opportunityWe are recruiting for a successful international AI company that is expanding into Latin America and opening its operations in Mexico.The company develops technology that helps organizations understand and simulate consumer behavior using AI, first-party data and advanced research methodologies. Its platform allows companies to test concepts, messages, pricing and campaigns faster while maintaining strong methodological and statistical rigor.Mexico will be a key market for the company's regional expansion, and this position will be one of the first strategic hires in the country.The roleWe are looking for an experienced Consumer Insights / Market Research professional who can work directly with clients and turn research questions into actionable business decisions.This is not a sales role and it is not a pure account-management position.We are looking for someone who understands quantitative market research, can confidently discuss methodology with clients, and knows how to translate data into clear recommendations for Marketing, Innovation, Insights and senior management.You will combine traditional research expertise with AI-powered tools and synthetic consumer data.What you will do* Work directly with clients to understand their business and research questions.* Design quantitative research studies, questionnaires, segments and sampling approaches.* Design and execute client pilots using an AI-powered research platform.* Analyze study results and turn them into clear business insights and recommendations.* Present findings and defend research methodology with senior clients.* Train Marketing, Insights and Innovation teams to use the platform effectively.* Support demonstrations and help identify relevant research use cases.* Help clients adopt the platform and become increasingly self-sufficient.* Work closely with global Research, Product and Data teams.* Turn successful studies into reusable methodologies and templates.What we are looking for* 4–7 years of experience in Consumer Insights or Market Research.* Experience at a recognized research agency or within a Consumer / Market Intelligence function.* Strong quantitative research skills, including questionnaire design, segmentation, weighting and statistical significance.* Experience presenting research findings and recommendations to senior stakeholders.* Ability to explain complex research concepts clearly to non-researchers.* Professional fluency in Spanish and English.* Strong practical use of AI tools in your daily work.* Comfortable working in an entrepreneurial environment and helping build a new operation from the ground up.Particularly relevant backgroundsExperience at companies such as Kantar, Ipsos, NIQ/Nielsen, Circana, Brain, De la Riva, Provokers or similar, or within Consumer Insights / Market Intelligence teams at large consumer companies.Nice to have* Experience in CPG, retail or beauty.* Experience within a corporate Consumer Insights or Market Intelligence team.* Exposure to synthetic data or AI-driven research tools.Why this opportunity is differentThis is not a replacement hire or a mature corporate role.You will join an international technology company at the beginning of its Mexico expansion and will have significant exposure to clients, the global team and the development of the company's business in Latin America.