Consumer Insights Manager

About the RoleGood Monk is looking for a Consumer Insights Lead who is passionate about understanding consumer behaviour and translating insights into impactful business decisions. This role will play a critical part in shaping product innovation, communication strategies, and customer understanding by uncovering deep consumer motivations, needs, and perceptions.The ideal candidate is naturally curious, skilled in qualitative research, and capable of transforming consumer observations into actionable recommendations for product, marketing, and brand teams.Key Responsibilities1. Consumer Insights & Product InnovationConduct qualitative research to support new product development (NPD), including concept testing, need validation, naming, and claims evaluation.Identify unmet consumer needs and emerging trends within the family nutrition category.Translate research findings into actionable product and innovation opportunities.Maintain an ongoing pipeline of consumer insights to support future product development.2. Communication & Campaign StrategyDesign and manage consumer feedback programs, including post-purchase interviews and customer calls.Extract consumer language, motivations, barriers, and purchase triggers to inform marketing communication.Partner with marketing and creative teams to develop insight-led campaigns and messaging.Monitor consumer feedback from reviews, support tickets, and social listening channels to identify emerging themes and perception gaps.3. Consumer Segmentation & Cohort UnderstandingDevelop behavioral and motivational consumer cohorts beyond demographic segmentation.Conduct cohort-specific research to understand customer needs across different stages of the customer journey.Support marketing teams with consumer-driven audience strategies, retention initiatives, and communication frameworks.4. Insight Synthesis & Stakeholder ManagementPrepare monthly consumer insight reports and share key findings with leadership and cross-functional teams.Lead quarterly deep-dive studies on strategic business questions related to products, positioning, or communication.Maintain a centralized consumer intelligence repository and ensure insights are effectively incorporated into business decisions.Qualifications & Experience2–3 years of experience in:Consumer Insights or Market Research agencies (Qualitative Research), ORBrand Strategy / Planning roles in Creative or Brand Agencies, ORIn-house Consumer Insights, Brand Strategy, or Research roles within D2C, FMCG, Health, Nutrition, or Consumer-focused businesses.Strong experience conducting qualitative research such as IDIs, focus groups, consumer immersions, and ethnographic studies.Ability to synthesize research findings into actionable business recommendations.Excellent communication, storytelling, and stakeholder management skills.Preferred QualificationsExposure to Nutrition, FMCG, Health, Wellness, or Consumer Product categories.Familiarity with Shopify Analytics, GA4, Meta Ads Manager, or other digital analytics platforms.Understanding of cohort analysis, customer lifecycle, and retention frameworks.Strong working knowledge of Excel or Google Sheets.Key CompetenciesConsumer EmpathyQualitative Research ExpertiseStrategic ThinkingInsight GenerationStorytelling & CommunicationCross-functional CollaborationProblem Solving & Curiosity