Consumer Insights Manager

About the CompanyYIBI Hantang supports international fashion, beauty, fragrance, wellness, and lifestyle brands exploring new growth opportunities in China. Our work combines consumer insight, brand strategy, category development, localization, strategic partnerships, and controlled market expansion.About the RoleWe are seeking a Consumer Insights Manager based in New York to support selected international brand-growth and category-development projects. This role is suited to professionals who understand consumer behavior, cultural shifts, category dynamics, and how insight can improve brand and commercial decisions.ResponsibilitiesAnalyze consumer behavior across fashion, beauty, fragrance, wellness, gifting, and lifestyle categories.Identify emerging cultural, category, and consumption trends.Conduct consumer, competitor, and market research for selected brand projects.Translate research into clear strategic recommendations.Support evaluation of new categories and lifestyle extensions.Compare consumer expectations across U.S., European, and Chinese markets.Identify emerging brands and concepts with international potential.Support China-market opportunity assessments and controlled pilot planning.QualificationsExperience in consumer insights, market research, brand strategy, consumer intelligence, or category strategy.Experience in luxury, fashion, beauty, fragrance, wellness, or lifestyle brands is preferred.Strong qualitative and quantitative analytical capabilities.Ability to translate insight into actionable brand and commercial recommendations.Cross-cultural or international-market experience is valued.Required SkillsConsumer InsightsMarket ResearchConsumer BehaviorBrand StrategyCategory StrategyTrend AnalysisMarket ExpansionEqual Opportunity StatementYIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.