Consumer Insights Manager - DACH (m/f/d)

Allow us to introduce ourselvesHello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.Want to be a part of the Appinio movement? 🚀Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: hereYour mission as a Research ConsultantWe are looking for a Research Consultant (m/f/d) with a passion for reporting, insights generation, and storytelling to join our Research Consulting Team in DACH. In this role, you will advise and coach clients throughout the entire market research process - from selecting the right methodology and writing questionnaires to charting, interpreting, and presenting results across a variety of projects.You will act as a true sparring partner, exciting clients about customer centricity, agile market research, and innovative methods. You will play a critical role in effectively communicating insights, with a strong focus on engaging storytelling. Additionally, you will create, interpret, and present both high-level and in-depth reports in collaboration with cross-functional teams, ensuring alignment with client expectations and needs.What you’ll be doingAct as a sparring partner for clients in the creation, adaptation, and analysis of market research projectsDesign studies (e.g., methodology, target group, sample size)Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)Set up questionnaires and fieldwork on the Appinio platformInterpret results and provide actionable recommendations; create in-depth reports when needed (including charting, design, and insights)Present insights with a strong focus on storytelling, actionability, and clear recommendationsCollaborate closely with the Sales team on the project scoping for new customersManage projects and contribute to the strategic development of the Research Consulting Team and Appinio productsIntegrate AI across all research steps, collaborating with the Product team to enhance AI capabilitiesYou will thrive in this role ifYou have more than 3 years of experience in market research and consulting B2B clients, with strong knowledge of quantitative methods and statisticsYou have experience designing studies, writing questionnaires, and working across various research methods and use casesYou have experience creating reports (in PowerPoint or G-Slides) based on market research data and are skilled in generating actionable insights, presenting them through clear storytelling to client-side stakeholders across different departments and seniority levelsYou bring a strategic and commercially minded approach, translating insights into business impact for clientsYou are fluent in English and proficient in German (C2 level, spoken and written)You enjoy working hands-on with tools and platforms, including survey programming and process optimization, combining strategic thinking with practical executionYou are proactive, curious, and driven to go the extra mile to deliver high-quality outcomes, while balancing excellence and efficiencyYou have excellent communication skills, a pragmatic mindset, and a strong affinity for dataYou have a cooperative and caring attitudeWhat’s in it for you?Flexibility Policy - Our flexibility policy means there is no hard cap on the number of vacation days you can takeTemporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per yearAll the hardware you need and your own MacBookIf you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office spaceSubsidised Urban Sports Club or ClassPass membership based on locationIn case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spacesAdditional role detailsThis is a fully remote position open to candidates (ideally) based in Germany, the UK, Portugal, the Netherlands, and SpainThis role will report directly to one of our Team Lead Research Consulting DACHOur interview processScreening Call with a Talent Acquisition PartnerCase Study Interview with our Research Consulting Leadership teamExecutive Interview with C-LevelReference CallsOfferKind reminder: Please ensure that your application is submitted in English.This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.Please read our privacy policy here.Learn more about us: appinio.com LinkedIn Xing Kununu Instagram