Consumer Insights Specialist

About the RoleWe're looking for a Consumer Insights Specialist to join our team and help shape how our products meet real customer needs. In this role, you'll partner closely with Product, GTM, and Brand teams to generate the consumer understanding that drives decisions across the product lifecycle from determining who are the target audience, early concept testing through pre-launch validation until post-launch performance evaluation. This is a great fit for a researcher with a few years of experience who wants to grow into a strategic, cross-functional partner within a fast-moving smartphone industryKey ResponsibilitiesDesign and execute quantitative and qualitative consumer research (surveys, interviews, FGD etc) to inform product, pricing, and brand decisions.Partner with Product Management, GTM, and Brand teams to identify research needs and translate business questions into actionable research plans.Support pre and post launch research for new products and services.Analyze survey and behavioural data to uncover consumer trends, segment differences, and drivers of satisfaction or churn.Synthesize findings into clear, compelling presentations and reports for stakeholders, including senior leadership.Manage relationships with external research vendors and panels, including scoping, timelines, and quality control.Maintain and continuously improve research tools, survey templates, and insight repositories to scale research impact across teams.Stay current on tech industry trends, competitor offerings, and evolving consumer behavior to bring proactive insights to the business.Job Requirement2-4 years of experience in market research, consumer insights, UX research, or a related analytical role (agency or in-house; telecom or tech industry experience preferred).Bachelor's degree in Marketing, Psychology, Statistics, Business, Communications, or a related field.Hands-on experience designing and fielding surveys, and moderating or supporting qualitative research (interviews, FGD etc.).Working knowledge of statistical concepts and comfort analyzing data in tools such as Excel, SPSS, or similar platforms.Strong storytelling skills, able to turn complex data into clear, actionable narratives for non-research audiences.Excellent written and verbal communication skills, with experience presenting findings to cross-functional stakeholders.Highly organized, able to manage multiple research projects simultaneously and meet tight launch timelines.Collaborative mindset and comfort working closely with other teams in a fast-paced environment.