Consumer Research Manager

🌟 We're Hiring: Consumer Research Manager📍 Location: United Arab Emirates (Remote)🕒 Employment Type: Full-Time💼 Experience Level: Mid-Level to Senior🌐 Work Arrangement: Fully RemoteAbout UsWe are a consumer-centric organization committed to delivering exceptional products, services, and experiences through data-driven insights and market intelligence. Our distributed teams collaborate across Consumer Insights, Marketing, Product Management, Customer Experience, Innovation, Sales, Data Analytics, Strategy, Research & Development, and Executive Leadership to understand evolving consumer behaviors and transform insights into business growth opportunities.The RoleWe are seeking an experienced Consumer Research Manager to lead consumer research strategy, market insights, customer behavior analysis, and research innovation initiatives. The ideal candidate will oversee qualitative and quantitative research programs, consumer segmentation, insight generation, and cross-functional collaboration while delivering actionable recommendations that drive product development, marketing effectiveness, and business performance.Key ResponsibilitiesDevelop and implement consumer research strategies, insight frameworks, and research roadmaps aligned with organizational objectives and growth priorities.Lead qualitative and quantitative consumer research projects including surveys, focus groups, in-depth interviews, ethnographic studies, online communities, observational research, and behavioral analysis.Collaborate with Marketing, Product Management, Customer Experience, Innovation, Sales, Strategy, Data Analytics, Research & Development, Operations, and Executive Leadership to deliver consumer-driven business insights.Design research methodologies, sampling strategies, questionnaires, discussion guides, and analytical frameworks to address key business questions.Analyze consumer behaviors, purchase journeys, market trends, brand perception, customer satisfaction, loyalty drivers, and emerging market opportunities.Develop consumer segmentation models, personas, customer journey maps, and behavioral profiles to support targeted marketing and product strategies.Translate complex research findings into actionable recommendations that influence product innovation, pricing, branding, communications, and customer experience initiatives.Manage external research agencies, panel providers, data vendors, and research technology partners to ensure high-quality research execution.Conduct competitive intelligence, market benchmarking, concept testing, product testing, advertising effectiveness studies, and innovation assessments.Monitor key performance indicators (KPIs) including customer satisfaction, Net Promoter Score (NPS), brand awareness, purchase intent, customer loyalty, market share, campaign effectiveness, research quality, and insight adoption.Conduct research audits, data quality assessments, statistical analyses, trend forecasting, benchmarking studies, and continuous improvement initiatives.Ensure compliance with research ethics, UAE data privacy regulations, consumer protection requirements, organizational governance policies, and industry best practices.Manage consumer research budgets, research platforms, survey technologies, analytics software, agency partnerships, and strategic insight initiatives.Drive digital transformation through artificial intelligence (AI)-powered consumer analytics, predictive behavior modeling, sentiment analysis, social listening, automated insight generation, and business intelligence solutions.Utilize Qualtrics, SurveyMonkey, SPSS, R, Python, SQL, Power BI, Tableau, Google Analytics, Microsoft 365, Salesforce, CRM platforms, consumer analytics platforms, and visualization tools to generate actionable insights.Prepare executive dashboards, consumer insight reports, market trend analyses, customer segmentation studies, research presentations, strategic recommendations, and business cases for senior leadership.Lead, mentor, and develop consumer researchers, market analysts, insight specialists, and cross-functional teams while fostering a culture of curiosity, innovation, collaboration, accountability, and continuous improvement.RequirementsBachelor's degree in Marketing, Market Research, Psychology, Sociology, Business Administration, Statistics, Data Science, Economics, Communications, or a related field.Master's degree in Marketing Research, Consumer Psychology, Business Administration (MBA), Data Analytics, Behavioral Science, or a related discipline is highly advantageous.Professional certifications in Market Research, Consumer Insights, Data Analytics, Project Management Professional (PMP), or equivalent are preferred.Minimum 5 years of experience in consumer research, market research, customer insights, behavioral analytics, marketing analytics, or related roles.At least 2 years of experience managing consumer research programs, insight teams, research agencies, or cross-functional strategic initiatives preferred.Strong understanding of qualitative and quantitative research methodologies, consumer behavior, survey design, statistical analysis, segmentation, customer journey mapping, and insight generation.Experience with Qualtrics, SurveyMonkey, SPSS, R, Python, SQL, Power BI, Tableau, Google Analytics, Salesforce, Microsoft Office Suite, CRM platforms, and consumer research technologies.Familiarity with AI-powered consumer intelligence, predictive analytics, sentiment analysis, social listening platforms, digital research communities, and advanced customer analytics solutions is highly advantageous.Strong leadership, communication, stakeholder management, analytical thinking, research design, project management, budgeting, organizational, and problem-solving skills.Ability to manage multiple consumer research initiatives while balancing business priorities, research quality, budgets, timelines, stakeholder expectations, and organizational objectives.Ability to work effectively in a remote environment with distributed research teams, marketing professionals, agency partners, executives, and global stakeholders, with occasional travel for consumer research sessions, workshops, conferences, and strategic planning meetings as required.What We OfferFully remote work arrangement with flexible collaboration across global research, marketing, and innovation teams.Competitive compensation package with performance-based incentives.Comprehensive health and wellness benefits.Professional development and consumer insights leadership growth opportunities.Exposure to AI-powered research technologies, advanced consumer analytics platforms, digital insight tools, and next-generation market intelligence solutions.Collaborative culture focused on innovation, customer obsession, scientific rigor, accountability, and continuous improvement.Opportunity to shape products, services, and customer experiences by transforming consumer insights into strategic business decisions and measurable growth.