Content & Creative Manager

Content & Creative ManagerShape the look. Lead the story. Define the culture.If you know how to turn a brand strategy into a visual world, understand what makes people stop scrolling, can spot a trend before it becomes mainstream, but you also know when not to follow one. Then this position is yours.At Korea Town (Brand by Boutiqaat), we’re looking for a Content & Creative Manager to lead our in-house creative team and shape how the brand looks, feels, and speaks across every customer touchpoint.This is more than a content role. You’ll be the creative force behind the brand owing creative direction, brand identity, social content, UGC, creators, campaigns, and end-to-end production across digital and offline channels to make Korea Town impossible to ignore and position it as a leading destination for Korean beauty, wellness, and lifestyle across the GCC.What You'll Be Doing:Lead Korea Town’s in-house creative team as the business’s internal creative agency.Own and protect the brand’s visual identity, creative direction, and tone of voice.Develop and maintain brand guidelines across every customer touchpoint.Ensure every piece of communication feels consistent, premium, culturally relevant, and unmistakably Korea Town.Create innovative creative concepts that strengthen the brand’s position within the GCC.Own the content strategy and editorial calendar across all channels owned.Lead engaging, platform-native content for Instagram and TikTok, with a strong focus on trends, culture, storytelling, and growth.Oversee Reels, TikToks, Stories, static content, educational series, behind-the-scenes content, and social-first campaigns.Stay ahead of emerging formats, trends, creators, and platform developments.Create content that moves customers through the journey from awareness and engagement to consideration and conversion.Lead end-to-end production of digital and offline creative assets.Oversee creative requirements across social media, CRM, Website, E-commerce, Digital Advertising, OOH, Events, Activations, Store Openings, Packaging, and internal branding.Ensure all creative is delivered on time, on brand, and to the highest quality standard.Maintain consistent customer experience across every touchpoint.Build and manage a strong network of UGC creators, influencers, photographers, videographers, stylists, and creative partners.Develop creator briefs and content frameworks aligned with the brand strategy.Build a continuous pipeline of authentic, engaging, and conversion-focused UGC.Identify the right creators, trends, and formats to keep Korea Town culturally relevant and socially ahead of the curve.Ensure all creator content reflects the brand’s identity and creative standards.Track content and creative performance across Instagram, TikTok, YouTube, and other relevant channels.Use engagement, reach, and conversion insights to improve content, formats, messaging, and storytelling.Identify what’s working, what isn’t, and what we should try next.Balance long-term brand building with commercial and conversion objectives.Turn performance data into smarter creative decisions.Partner with Marketing, Commercial, E-commerce, CRM, Retail, and other teams to turn business priorities into compelling creative campaigns.Translate commercial objectives into ideas that customers want to see and engage with.Lead creative execution through digital and offline campaigns.Ensure every campaign delivers commercially while remaining true to the Korea Town brand.What You Bring to the Table:Bachelor’s degree in marketing, Communications, Business Administration, Creative Arts, or a related field.8–10 years of relevant experience in content, creative, brand, social media, marketing communications, or related functions.Proven experience leading an in-house creative team or creative function.Strong experience managing end-to-end creative production across digital and offline channels.Experience managing creators, UGC, photographers, videographers, stylists, and creative partners.Experience in beauty, wellness, lifestyle, retail, or consumer brands is highly preferred.Strong understanding of brand identity, visual language, tone of voice, and brand guidelines.Strong creative direction and content strategy skills.Deep understanding of social-first storytelling and content creation.Strong knowledge of Instagram and TikTok formats, trends, and evolving platform behavior.Strong production, project management, and campaign execution skills.Understanding of UGC and creator ecosystems.Ability to turn commercial objectives into creative ideas that deliver results.Strong analytical skills and an ability to use performance data to continuously improve creative output.Strong stakeholder management and cross-functional collaboration skills.Proficiency in Microsoft Office and relevant creative, social media, content, and reporting tools.Fluent English; Arabic is a plus.Why Boutiqaat?At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.Ready to Grow with Us?Kickstart your career with hands-on experience, expert mentorship, and real impact.Apply now and be part of something exciting!