Content & Social Media Specialist

We are hiring in Riyadh Content & Social Media SpecialistJob-Type: Full time 9 5 days a week)Attractive Salary will be paidOverviewThe Content & Social Media Specialist is the daily creative voice of the clinic in Riyadh across all digital platforms. This is a hands-on, high-output role.The Specialist works on the clinic floor every day, shooting, editing, posting, and engaging, while also planning ahead to ensure the content calendar is always populated, every awareness moment is captured, and every doctor has been on camera that week. The qualified candidate should understand that in a medical environment, content must be as compliant as it is compelling and brings both creative instinct and regulatory awareness to everything produced.Key ResponsibilitiesSocial Media Management & PublishingOwn and manage the clinic’s presence across Instagram, TikTok, LinkedIn, Snapchat, and emerging social platforms relevant to the KSA audience.Maintain a consistent daily publishing cadence across all relevant channels.Plan, create, schedule, and publish daily content including static posts, Stories, Reels, TikToks, educational videos, and other short-form content.Ensure all content aligns with the monthly content calendar, brand guidelines, and overall communication strategy.Monitor social platforms in real time and respond promptly to comments, DMs, mentions, and community interactions.Maintain a premium, warm, professional, and clinically appropriate tone across all communications.Manage and grow WhatsApp broadcast and community channels while maintaining a consistent communication rhythm and ensuring communications are PDPL-compliant.Track daily platform performance including reach, engagement, follower growth, Story views, video performance, and link clicks.Use performance data to continuously optimise content formats, topics, publishing times, and creative approaches.Doctor Video Production & Clinical ContentProduce daily short-form video content featuring doctors and clinical team members.Shoot, direct, and edit talking-head videos, Q&As, treatment explainers, educational content, behind-the-scenes footage, health tips, and other short-form formats.Prepare each doctor video in advance by developing relevant questions, topics, talking points, and scripts.Ensure content is clinically accurate, audience-friendly, engaging, and aligned with the monthly content strategy.Create a natural and approachable filming environment that makes doctors and clinical professionals comfortable on camera.Edit video content in-house using mobile or desktop editing tools.Apply brand-consistent captions, transitions, music, graphics, subtitles, and visual elements.Ensure all clinical claims and health-related messaging are reviewed for compliance with applicable Saudi healthcare advertising regulations before publication.Build and maintain an evergreen library of doctor-led content, condition explainers, treatment overviews, longevity education, health tips, and myth-busting content.Repurpose and redistribute high-performing content across different platforms and campaigns.Content Planning & Campaign ExecutionOwn and maintain the monthly social media content calendar.Map content to Saudi and international health awareness dates, clinic milestones, programme launches, seasonal moments, and culturally relevant occasions.Lead the social media execution of key brand moments, including clinic launches, awareness campaigns, women’s health initiatives, ambassador activations, and new service launches.Coordinate with PR agencies on content amplification, media coverage, influencer activity, and campaign integration.Community Management & Audience EngagementBuild and nurture an engaged digital community around the clinic’s social media channels.Respond to comments, questions, DMs, and community interactions with warmth, professionalism, accuracy, and clinical sensitivity.Escalate medical or clinically sensitive questions to the appropriate clinician when required.Monitor brand mentions, hashtags, conversations, and relevant health and wellness discussions across social platforms.Identify opportunities for real-time engagement, collaborations, partnerships, and community-building.Support the day-to-day management of influencer and ambassador relationships.Coordinate influencer and ambassador content deliverables.Review captions and social content for brand alignment and regulatory compliance.Ensure ambassadors and partners remain on-brief and on-brand.Compliance, Brand & Quality StandardsEnsure all published content, including captions, visuals, scripts, videos, and clinical claims, complies with applicable Saudi healthcare advertising and social media regulations.Ensure content complies with the requirements applicable to a licensed medical facility in Saudi Arabia.Maintain strict attention to patient privacy, confidentiality, and applicable data protection requirements.Apply brand guidelines consistently across all digital assets, including fonts, colours, logo usage, tone of voice, photography, video style, and visual identity.Ensure the clinic’s online presence consistently reflects the premium quality and positioning of its physical environment.Maintain a well-organised and searchable content asset library containing photography, video footage, graphics, templates, approved captions, and other digital assets.Keep all content libraries and working files organised, up to date, and easily accessible to relevant team members.Reporting & Continuous ImprovementPrepare a concise weekly social media performance report for the Clinic Operations Manager.Report on key metrics across all platforms and identify high- and under-performing content.Provide clear recommendations based on performance data.Continuously test different content formats, publishing times, caption styles, creative approaches, and subject areas.Develop a strong understanding of what resonates with the clinic’s specific audience and continuously improve the content strategy accordingly.RequirementsEducationBachelor’s degree in Business, Hospitality, Marketing, Communications, or a related field.ExperienceMinimum 2–4 years of hands-on experience managing social media platforms and producing original content for a brand, clinic, wellness business, luxury hospitality group, media organisation, or similar environment.Demonstrable experience creating, shooting, and editing short-form video content, particularly Instagram Reels and TikToks.Strong portfolio demonstrating creative range, visual quality, consistency, and social media understanding.Previous experience working with a healthcare, wellness, medical, women’s health, beauty, or medically adjacent brand is highly advantageous.Experience producing content that balances clinical accuracy with creativity and audience appeal.Proven ability to manage a high-volume daily publishing schedule across multiple platforms while maintaining quality and brand consistency.Technical SkillsAdvanced proficiency in Instagram, TikTok, Snapchat, and LinkedIn, including native publishing tools, scheduling platforms, and analytics dashboards.Strong mobile video shooting and editing skills.Proficiency with tools such as CapCut, Adobe Premiere Rush, InShot, Adobe Premiere Pro, Final Cut Pro, or equivalent.Strong graphic design and content creation skills using tools such as Canva, Adobe Express, or equivalent.Strong understanding of typography, layout, visual composition, and premium brand presentation.Working knowledge of Saudi healthcare advertising and social media compliance requirements.Understanding of the content and privacy obligations applicable to a licensed medical facility in KSA.Excellent copywriting skills in both Arabic and English.The ideal candidate will be:Hands-on and proactive, comfortable working on the ground, directing doctors, setting up shots, and producing high-quality content using a phone and minimal equipment.Genuinely interested in health, longevity, and women’s wellness, with the curiosity and willingness to understand the science behind the services being communicated.Highly organised and self-managing, capable of planning content ahead, coordinating shoots, editing assets, and publishing consistently without constant supervision.Culturally aware, with a strong understanding of the Saudi digital landscapeCollaborative and personable, able to build strong relationships with doctors, clinicians, management, influencers, and external creative partners.