Content Creator
Create Group · Dubai, United Arab Emirates
Apply & track with Apply EdgeContent Creator - Permanent, full-time, Dubai (onsite)We're looking for a Content Creator to make social-first content for some of the region's most talked about brands. Starting ASAP.Create. is a strategic, digital creative communications agency building fans by connecting brave regional storytellers with their communities. We partner with the region's nation builders as well as some of the most exciting regional and global brands, across travel and tourism, entertainment, and consumer. We were named Campaign Magazine's Digital Agency and Independent Creative Agency of the Year in both 2024 and 2025, recognised by Adweek as one of the fastest-growing creative agencies globally, and we are now part of the Stagwell network.This is a maker's role. You will come up with the idea, shoot it, cut it, and see it live, often inside the same day or week. Reporting to the Lead Content Creator, you will work across our client roster producing short-form video, reactive content, lo-fi edits and statics that feel native to the platform rather than adapted for it.We are looking for someone who is genuinely fluent in how TikTok, Reels and Shorts behave, and who can tell the difference between content that is trending and content that will work for the brand.What You'll Do• Develop social-first ideas, content series and formats built on brand tone, live trends and campaign direction• Shoot, edit and deliver end to end using phone, DSLR or mirrorless, and tools like CapCut, Premiere and InShot• Run small shoots yourself, covering filming, lighting, audio and direction, or work with our production team on bigger builds• Make short-form video, reactive content, lo-fi motion, GIFs and statics optimised per platform• Write the scripts, captions and on-screen copy that carry the idea• Spot cultural moments early and turn them around fast, with a point of view on hook, pacing, captioning and sound• Keep everything inside client brand guidelines, tone of voice and visual identity• Work with Creative Directors, Copywriters, Art Directors, Strategists and Account teams so content connects to the wider campaign• Track how posts perform and feed what you learn back into the next round• Use AI-assisted tools where they make the work faster or better, always with your own editing and judgement on topWhat We're Looking For• Thinker-Makers.3 to 5 years making social content, in an agency, brand team, publisher or as a creator with commercial work behind you• A reel that shows range: short-form video you shot and cut yourself, ideally across more than one brand or category• Strong editing skills in CapCut and Premiere or equivalent, and comfort on camera kit without a crew around you• Deep working knowledge of TikTok, Instagram Reels, YouTube Shorts and LinkedIn, including how each one actually rewards content• Ability to write, not just cut. Scripts, hooks and captions in clear, natural English• Fast without being loose. High output on tight briefs with the craft still intact• Organised with files, versions and naming, because volume only works if it is findable• Arabic language ability and experience with regional creators or talent is a plusHow we will set you up for success• State of the Art equipment, software, plus a licensed AI tool stack• Direct line to the Lead Content Creator, with strategy and account teams in the room from the brief stage• An in-house production team for the shoots that need more than one pair of hands• Real client access and work that goes live at scale, not test posts• Regular AI and craft workshops, and time to experiment with new tools on live work• A creative department that will push your work and give you room to push backIf this sounds interesting please share your reel or portfolio, ideally with a note on what you did on each piece, plus 2-3 days/times that work for you for a 30min video call.Thanks and look forward to hearing from you.