Content Creator

About the RoleWe are looking for a creative and energetic UGC & Social Media Content Creator who can create engaging, relatable, and conversion-focused content for social media platforms.The ideal candidate understands social media trends, knows what makes people stop scrolling, and can independently take an idea from concept to shoot to final edit.Key ResponsibilitiesCreate UGC-style videos, Reels, Stories, and short-form content for Instagram, Facebook, YouTube Shorts, and other platforms.Develop creative concepts, hooks, scripts, and storyboards for social media content.Appear on camera and create authentic, engaging content when required.Shoot and edit high-quality videos using a smartphone/camera.Edit Reels and short-form videos with captions, transitions, music, effects, and trending formats.Stay updated with Instagram, Facebook, YouTube, and emerging social media trends.Research competitor content and identify new content opportunities.Work closely with the marketing and creative team to develop campaign content.Create product-focused content that communicates features, benefits, use cases, and brand stories.Repurpose existing content into multiple formats for different platforms.Track content performance and use insights to improve future content.Assist with photoshoots, product shoots, influencer/creator collaborations, and campaign execution.What We're Looking For1–3 years of experience in UGC, social media content creation, influencer marketing, or digital marketing.Strong understanding of short-form video content and social media algorithms.Good communication and presentation skills.Comfortable appearing in front of the camera.Strong sense of visual aesthetics, storytelling, and current trends.Basic to advanced video editing skills using tools such as CapCut, Premiere Pro, VN, Canva, or similar software.Ability to write engaging hooks and short-form scripts.Creative mindset with the ability to generate multiple content ideas quickly.Ability to work independently and meet deadlines.Good to HaveExperience creating content for fashion, D2C, e-commerce, lifestyle, beauty, or consumer brands.Experience with paid social media advertising and performance creatives.Knowledge of Instagram Insights, Meta Ads, and content analytics.Photography and product-shooting skills.Experience working with influencers or UGC creators.Key Performance Indicators (KPIs)Number and quality of content pieces produced.Engagement, reach, watch time, and follower growth.Content retention and completion rates.Leads, clicks, conversions, and sales generated from content.Ability to consistently identify and execute new winning content formats.