Content Creator

Who WE are:Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.Who YOU are: We’re looking for a Content Creator to help concept, shoot, and edit engaging content for our LinkedIn ( founder channel and company ) and support content creation for our brand channel on instagram @mybearaby. Your core task will be to create, post and handle engaging LinkedIn content for both our founder Kathrin Hamm and the Bearaby company profile. This would include behind-the-scenes moments, interviews, day-to-day human moments and personal point of view on specific topics. Your role will also include supporting with content creation for Instagram account, while working closely with our social media manager. This role is ideal for someone who’s both creative and efficient—someone who can turn ideas into scroll-stopping content quickly.This role is hybrid, with an expectation to be in the office 1–2x per week to film, capture product content, and collaborate with our founder and the team in the office.What You’ll DoDevelop content concepts aligned to product launches, campaigns, brand partnerships PR efforts and evergreen brand momentsShoot product-focused content in-office (unboxings, demos, lifestyle, BTS, testimonials)Conceptualize and write authentic and consistent captions that work together to define our founder's voice on LinkedIn.Create short-form video content for both LinkedIn and InstagramFilm and edit content that feels native to both platforms (hooks, pacing, trends, storytelling)Batch-produce content efficiently and deliver assets on a weekly cadenceTrack what’s working and help iterate based on performance insightsSupport content needs across organic + performance marketing (ads + social posts)What We’re Looking For2–4+ years creating content for social (brand, agency, or personal creator experience)Strong editing skills (CapCut, Premiere, Final Cut, or similar)Confident filming on iPhone + basic lighting/audio setupsAbility to create content that feels authentic, warm, modern, and premiumFluency in English (spoken and written)Strong understanding of LinkedIn and Instagram trends, formats, and best practicesComfortable directing others on cameraOrganized, self-directed, and able to hit deadlinesExcited to work in a collaborative environment and come into the office 1–2x/weekWhat Success Looks LikeConsistent delivery of high-quality short-form content weeklyContent that drives engagement, saves, shares, and increases networking and overall visibility of both: Kathrin as the founder and Bearaby as the company in both LinkedIn & Instagram.A creative partner who helps Bearaby show up more consistently and distinctively on both LinkedIn & Instagram.WE Offer:Competitive salaryPaid Annual LeaveBirthday off