Content + Social Media Lead

We're looking for someone to own our social presence completely — the vision for it and the execution of it. That means you lead what the brand should look and sound like on social, you build the ideas, and then you're the one who makes them happen: shooting or sourcing the content, writing the captions, building the calendar, scheduling it, posting it, and answering the comments.This is not a role where one person dreams and someone else does. You'll be doing both. If you want to hand a concept off and move on to the next idea, this isn't the right fit. If you've been frustrated by having good ideas and no authority to run them, it very much is.WHAT YOU OWNThe visionCreative direction for how the brand shows up across social — look, voice, cadence, what we post and what we deliberately don'tContent concepts and campaign ideas, from first thought to finished postWhich platforms we invest in, and how our approach differs on eachRecognizing what's working, what's tired, and what we should try nextThe executionThe posting calendar across organic Instagram, TikTok, Pinterest, Facebook, YouTube — planned at least two weeks ahead, never same-day scramblingScheduling and publishing everything: stories, reels, carousels, static postsWriting captions in our voice, with the right hashtags, tags, links and location dataEditing and formatting — cropping, resizing, trimming clips, text overlays, making sure a vertical video isn't posted as a square. This may include editing content for paid media as well.Capturing content yourself when we need it — product, in-progress work, behind-the-scenesMonitoring comments and DMs daily, responding, flagging anything that needs a founder's answerKeeping the content library organized so nothing gets posted twice and nothing good gets lostA simple weekly read on what went out, what performed, and what you're changing because of itHOW WE'LL WORK TOGETHERYou'll work directly with the founders. We'll talk about where the business is going, what we're launching, and what matters this season — and then the social strategy and everything downstream of it is yours to build and run. You'll present a plan and content ideas, but the goal is not having us approve every post. We'd rather give you the context and let you move quickly than become a bottleneck between you and a good idea.WHO WE'RE LOOKING FOR3–5 years running social for a brand, agency, or your own venture — a personal account you've genuinely grown countsA real point of view on aesthetics. Show us accounts you've shaped, not just accounts you've posted toFluent in a scheduling platform (Later, Planoly, Sprout, Buffer, Metricool — we're not precious about which)Comfortable in Canva; CapCut or equivalent video editing is close to essentialCan shoot decent content on a phone and knows the difference between decent and goodWrites clean, natural captions without sounding like a press releaseOrganized to the point of being slightly annoying about itSelf-directed above all else — the whole job is things going out when they're supposed to, at a standard you set, without anyone chasing youSend a short note about yourself, plus two or three accounts you've run and what you did on each — specifically, what was your idea versus what you were handed. Links are fine; no formal portfolio required.Then tell us one thing you'd change about how a brand like ours shows up on social. We're more interested in how you think than in a polished deck.