Content Specialist

Role: Lead – Content & Narrative Experience: 6-8 yearsBusiness Unit: Wealth & Capital Markets

Company: IntellectAIRole Mandate: This is not a passive content role.

We’re looking for a hunter-minded content leader who uses storytelling as a tool to drive pipeline, influence deals, and accelerate MQL → SQL conversion. You will operate at the intersection of marketing, sales, and product, crafting narratives that actively move prospects through the funnel. Your success is measured not by content output, but by revenue impact.What You Will Own1. Pipeline-Driven StorytellingBuild sharp, insight-led narratives that directly support lead generation and deal progressionTranslate product capabilities into problem-solution-impact stories that resonate with buyersCreate “hook-led” content that opens doors for sales conversations2. MQL → SQL Conversion EngineDevelop high-conversion assets: email sequences, pitch narratives, case-led storytelling, battle cardsWork closely with sales teams to refine messaging based on live deal feedbackContinuously optimize content for conversion, not just consumption3. AEO + GEO Precision TargetingCreate content designed for intent capture (AEO) and market-specific relevance (GEO)Align messaging with buyer personas across regions (US, UK, ME, APAC)Ensure every asset answers real buyer questions and surfaces in discovery moments4. Sales-Led Content InterlockEmbed within sales cadence (weekly deal reviews, pipeline calls)Build account-specific narratives for key pursuitsEnable sales teams with sharp, differentiated storytelling5. Proactive Content HuntingIdentify whitespace opportunities in the market and create narratives before competitors doSpot trends, client pain points, and industry shifts early—and convert them into content playsOwn and drive an aggressive, outcome-focused content calendar6. Awards & Analyst Narrative OwnershipWrite the stories that win awards and shape analyst perceptionTurn product, platform, and client outcomes into category-defining submissionsLead analyst briefings with sharp, differentiated narratives—not feature dumpsEnsure every external validation reinforces our positioning in live dealsWhat We’re Looking For6–8 years in B2B content, with strong exposure to FinTech / Financial ServicesProven track record of content contributing to pipeline creation and deal accelerationAbility to think like a salesperson and write like a storytellerStrong understanding of AEO, SEO, and buyer intent mappingExperience working closely with sales, product, and demand gen teamsHigh ownership, speed, and bias for actionSuccess MetricsContribution to pipeline generation and MQL → SQL conversion ratesInfluence on deal velocity and win ratesAdoption of content by sales teams in live dealsQuality and consistency of high-impact narratives across the funnelWhat Makes This Role DifferentThis is not content for awareness. This is content that opens doors, shapes conversations, and closes deals.