Content Specialist | SEO, AEO, & GEO
Crawford Thomas Recruiting · Beachwood, OH
Tailor my CV for this job — freeSEO, AEO & GEO Content Specialist
This hands-on role focuses on creating and optimizing organic content for both traditional search engines and emerging AI-powered search platforms.The ideal candidate combines strong SEO and content marketing experience with excellent writing and editing skills. You'll use data, modern search strategies, and AI tools to increase organic visibility, improve AI search presence, and produce high-quality B2B content.Job Responsibilities Execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies. Conduct keyword, audience, competitor, and trend research using SEMrush and Google Search Console. Create search-optimized articles, landing pages, and educational resources. Use AI tools to accelerate research, content briefs, and content production while maintaining accuracy and brand voice. Write and edit original B2B content for healthcare, security, safety, compliance, and crisis-management topics. Audit, refresh, and optimize existing content to improve performance and protect search rankings. Improve internal linking, page structure, formatting, and overall content usability. Format, optimize, and publish content through HubSpot. Repurpose long-form content into strategic LinkedIn content. Monitor organic traffic, keyword rankings, engagement, and AI search visibility. Use GA4 and other analytics platforms to identify opportunities and continuously improve content performance. Stay current on changes in traditional search, AI search, LLMs, and emerging optimization strategies.Qualifications 2–3+ years of professional SEO and content marketing experience. Strong understanding of SEO, AEO, GEO, search intent, semantic SEO, entity-based optimization, and topical authority. Experience adapting content strategies for AI-driven search environments. Working knowledge of how LLMs retrieve, interpret, and surface information. Experience using AI tools such as ChatGPT or Claude for research and content development. Excellent writing and editing skills with the ability to identify and correct generic AI language, inaccuracies, and unnecessary content. Hands-on experience with HubSpot, SEMrush, Google Search Console, and Google Analytics 4 (GA4). Strong analytical, organizational, and communication skills. Ability to quickly learn new marketing technologies and adapt to changes in search. Interest in enterprise technology, healthcare, and workplace safety.Preferred Experience B2B SaaS or technology marketing experience. Corporate or agency content marketing experience. Experience writing about healthcare, workplace safety, compliance, security, or emergency management.Working Model Hybrid schedule based in Beachwood, OH. In-office Tuesday–Thursday. Remote Monday and Friday. Fully remote may be considered for qualified candidates residing in Alabama and OhioCompensation & Benefits Up to $65,000/year, based on experience. Health insurance reimbursement. 401(k) retirement plan after 90 days. Hybrid work environment. Collaborative and supportive team environment. Opportunity to support technology designed to improve the safety of healthcare professionals.,