Content Strategist

Company Description Nakshathra Gold and Diamonds is a growing jewelry brand focused on high-quality gold and diamond collections for a diverse customer base. The company emphasizes craftsmanship, contemporary design, and a trusted in-store experience. With a commitment to authenticity and customer satisfaction, Nakshathra Gold and Diamonds aims to make fine jewelry accessible and memorable. Team members are encouraged to contribute ideas that enhance brand visibility and strengthen customer relationships.Role Description This is a full-time, on-site Content Strategist role based in Dubai. The Content Strategist will plan and oversee content initiatives across digital and offline channels to support brand awareness, customer engagement, and sales goals. Day-to-day responsibilities include developing content calendars, defining messaging frameworks, coordinating with marketing and retail teams, and ensuring consistent brand voice across platforms such as website, social media, email, and in-store materials. The role involves working closely with designers and copywriters to create campaign concepts, optimizing content based on performance data, and maintaining a cohesive content ecosystem aligned with the company’s positioning in the gold and diamond jewelry market. The Content Strategist will also monitor industry trends and competitors to inform content direction and innovation.Qualifications Candidates should possess strong Content Strategy and Content Management skills to plan, organize, and oversee multi-channel content initiatives.Candidates should possess Content Development and Web Content Writing skills to create engaging, brand-aligned materials for digital platforms.Candidates should possess clear, concise Writing skills to adapt messaging for different audiences and formats.Experience in retail, luxury, or jewelry brands is beneficial, with an understanding of customer journeys and visual merchandising communication.Strong analytical skills to interpret content performance metrics and refine strategies based on data.Ability to collaborate effectively with cross-functional teams, manage multiple projects, and meet deadlines in a fast-paced environment.Proficiency with content management systems, social media platforms, and basic SEO principles is an advantage.Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.