Content Strategist

We’re hiring a Head of Content Strategy & Growth – US Market to lead and execute our content strategy across brand, performance, CRM, and offline channels. This is a high-impact leadership role requiring a strong blend of strategic thinking, exceptional writing, customer empathy, and a growth mindset. You’ll lead a content team and work closely with Design, Performance, Product, and Brand teams to build content that informs, engages, and converts.Key Responsibilities • Own US Content Strategy: Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more.• Lead Cross-Channel Content Execution: Manage and optimize all consumer facing content in the US – brand storytelling, conversion copy, performance creatives• Collaborate with Growth Teams: Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content.• Consumer Education & Trust: Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences.• Video & Script Oversight: Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages• Build & Manage a Team: Hire and manage a US content team of writers, editors, and video creators. Set priorities, manage calendars, and review quality.• Maintain Brand Voice: Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning.Qualifications • 8+ years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness• 2+ years in a leadership or team management role• Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability • Strong understanding of US consumer psychology, especially in wellness and beauty• Demonstrated experience building performance driven creatives for paid media• Experience educating a Western audience on Eastern/alternative wellness a major plus• Comfortable in a high-growth, fast-paced environment with distributed teamsWhat You’ll Get• Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction• Cross-functional exposure and ability to directly influence brand success in our most important market• Fast decision-making culture with full ownership and accountability• Meaningful work that helps people feel and live better