Content Strategist

We are seeking a strategic and data-driven Content Strategist to develop and execute content initiatives that drive audience engagement, brand awareness, and business growth. This role will be responsible for identifying content opportunities, creating content strategies, developing creative briefs, and optimizing performance across digital channels. The ideal candidate combines strong storytelling skills with analytical thinking and has experience translating business goals into impactful content programs.ResponsibilitiesDevelop and execute content strategies aligned with marketing and business objectives.Analyze audience behavior, content performance, and industry trends to identify opportunities for growth.Create editorial calendars, campaign concepts, messaging frameworks, and content roadmaps.Write and manage content briefs for writers, designers, video teams, and external partners.Collaborate with marketing, creative, product, and sales teams to ensure content aligns with brand and business goals.Oversee content production workflows and ensure quality, consistency, and timely delivery.Monitor content performance using key metrics such as engagement, traffic, conversions, and lead generation.Conduct A/B testing and optimize content based on data-driven insights.Perform competitive research and identify emerging content trends and best practices.Maintain content governance standards, brand voice, and messaging consistency across channels.Requirements5+ years of experience in content strategy, content marketing, digital marketing, or a related field.Proven experience developing and managing multi-channel content campaigns.Strong understanding of content marketing, audience segmentation, and customer journey mapping.Experience using analytics tools such as Google Analytics, HubSpot, Adobe Analytics, or similar platforms.Strong writing, editing, and storytelling capabilities.Ability to interpret performance data and translate insights into actionable content recommendations.Experience collaborating with cross-functional teams and managing multiple projects simultaneously.Familiarity with SEO best practices and content optimization strategies.Strong project management, communication, and presentation skills.Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.