Content Strategist

Robot24.com | Dubai, UAE | Full-time, in-officeAbout Robot24.comRobot24.com is a robotics news and broadcasting platform, built to be the go-to destination for robotics coverage globally. The tech and editorial teams are in place, and the growth engine is scaling. We're hiring a Content Strategist to make sure everything we publish, across the website and every social platform, is working toward the same growth and audience goals.About the RoleThis role sits between editorial and growth. You'll define what content gets made, in what format, for which platform, and why, and you'll make sure content decisions are driven by what actually grows reach and engagement, not just editorial instinct. You won't be producing every piece of content yourself, but you will be setting the strategy the content and growth teams execute against.What You'll OwnContent StrategyDefine the content strategy across the Robot24.com website and every social platform: YouTube, Instagram, TikTok, X (Twitter), LinkedIn, and FacebookDecide how a single piece of robotics coverage gets adapted into native content for each platform, rather than reposted as-isSet content pillars, formats, and cadence, and keep them evolving as platform algorithms and audience behaviour shiftEditorial and Growth AlignmentWork closely with editorial to shape coverage decisions around what will actually perform and grow reach, without compromising editorial credibilityWork closely with the Head of Growth to make sure content strategy and distribution strategy are one coordinated motionBrief writers, video producers, and editors on format and platform requirementsPerformance and IterationTrack what content performs and why, by platform and format, and turn that into a repeatable content strategy rather than one-off winsRun structured content experiments (formats, hooks, posting times, series) and use results to refine the strategyReport on content performance against the wider growth KPI frameworkContent Calendar and PlanningOwn the content calendar across all channels, balancing planned coverage, trend-responsive content, and evergreen piecesPlan content around key robotics and AI industry moments to maximise relevance and timingWhat We're Looking ForMust-havesProven experience building and running a content strategy that measurably grew reach, traffic, or engagement, ideally across multiple platformsStrong understanding of what content performs on major social platforms and why, at a practitioner level, not theoreticalAbility to translate a content strategy into clear briefs that writers, editors, and video producers can execute againstComfortable working with performance data to make content decisions, not just creative instinctStrongly preferredExperience in a news, media, or publishing environment where content strategy had to balance credibility with reachGenuine interest in or familiarity with AI, tech, or robotics content and its audienceNot a fitExperience limited to producing content, without having set the strategy behind itNo track record of content strategy translating into measurable growth in reach or engagementQualificationsBachelor's degree in Communications, Journalism, Marketing, or a related field, or equivalent practical experience4+ years in content strategy, editorial strategy, or a closely related content-and-growth hybrid roleDemonstrable results: content strategies you've built and the reach, traffic, or engagement growth they droveFamiliarity with content and social analytics tools (native platform analytics, GA4, or equivalent)What Success Looks Like3 months: a documented content strategy is live across all channels, with clear pillars, formats, and a working calendar6 months: content performance is measurably improving against the growth KPI framework, and the strategy is running as a repeatable system rather than ad hoc decisions