Content Strategist

Company Description The MAC Tales is a full-service Marketing, Advertising, and Communications agency focused on crafting powerful brand stories across digital platforms. The agency offers end-to-end 360-degree marketing solutions, including content creation and strategy, social media marketing, performance marketing, website development, and influencer collaborations. By blending creativity with data-driven insights, The MAC Tales designs campaigns that connect with audiences, drive engagement, and deliver measurable results. The team partners with both startups and established businesses, transforming ideas into impactful narratives that strengthen brand presence and recognition. The MAC Tales is committed to helping each brand articulate its unique story in a compelling and authentic way.Role Description This is a full-time, on-site Content Strategist role based in Mumbai. The Content Strategist will design and manage content strategies across digital channels, aligning them with client objectives, brand positioning, and campaign goals. Responsibilities include conducting audience and market research, planning content calendars, collaborating with writers and designers, and optimizing content for web and social platforms. The role involves overseeing content performance, analyzing metrics, and refining strategies to improve engagement and conversion. The Content Strategist will work closely with account managers and other team members to ensure cohesive storytelling and consistent brand messaging across all campaigns.Qualifications Candidates should possess strong skills in Content Strategy and Content Development, with the ability to plan and structure cohesive, goal-oriented narratives.Candidates should possess experience in Content Management, including organizing, publishing, and maintaining content across multiple digital platforms.Candidates should possess skills in Web Content Writing and Writing, with a focus on clarity, brand voice, and audience engagement.Candidates should possess familiarity with digital marketing principles, social media platforms, and basic analytics tools to evaluate content performance.Relevant qualifications include a bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.Beneficial qualities include strong research abilities, attention to detail, collaborative working style, and the capacity to manage multiple projects and deadlines.Prior experience in an agency environment or in developing content for diverse industries and brands is an advantage.